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comScore

comScore. Aaron Rhodes: Director of Data Analysis. Discussion Topics. Corporate Overview Data Sources and Collection Methods Case Studies / Demo Questions. comScore is a global leader in digital media analytics. SCOR 2,500 + worldwide 1,200 + Reston, Virginia, USA 44 markets reported

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comScore

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  1. comScore Aaron Rhodes: Director of Data Analysis

  2. Discussion Topics • Corporate Overview • Data Sources and Collection Methods • Case Studies / Demo • Questions

  3. comScore is a global leader in digital media analytics • SCOR • 2,500+ worldwide • 1,200+ • Reston, Virginia, USA • 44 markets reported • 30+ locations in 20+ countries • 1.8 Trillion global interactions per month • NASDAQ • CLIENTS • EMPLOYEES • HEADQUARTERS • GLOBAL COVERAGE • LOCAL PRESENCE • BIG DATA

  4. Our massive, unparalleled data sources are the foundation for our products and enable precision and scale • OPT-INPANEL • CENSUSNETWORK • PARTNERDEMO DATA • PARTNERSALES DATA • ~2 MillionPersonGlobal Panel • 1.6 BillionDemographicProfiles • 1.8 Trillion Global Digital Interactions/Month • 231 Million Consumers,90% US HHs

  5. Megatrends are changing how media is valued and traded How, when and where are consumersengaging? Can I validatemy advertising is working? What is myunduplicatedaudience reach across devices? Am I reaching a human, not a bot? How many GRPs do I gain when I integrate TV with digital? Should I trustprogrammatic?

  6. The market needs holistic, independent measurement

  7. Our solutions help clients trust and create value

  8. We work together with clients to answer key questions • Where should I invest in digital video? • How can I be sure I’m buying quality inventory in programmatic? • How can I create the most compelling advertising packages? • Are my ads actually being seen and if so, by whom? • What is the ideal advertising frequency? • What is the ROI on my digital ad spend? • How do smartphones and tablets change my audience?

  9. comScore is a recognized market leader 48of the top 50 Online Properties (US) 10of the largestInternet Companies (GLOBAL) 10of the top 10Media Companies (US) 10of the top 10CPG Companies (GLOBAL) 25of the 25 largestGlobal Advertisers 45of the top 50 Ad Agencies

  10. We work with 2,500+ clients across the globe Media Agencies Telecom/Mobile Financial Retail Travel CPG Health Technology

  11. Sample of my Clients Media Agencies Telecom/Mobile Financial Retail Travel CPG Health Technology

  12. We partner with industry leaders to achieve the best possible data and workflow solutions for our clients

  13. Data Sources and Collection Methods

  14. Our massive, unparalleled data sources are the foundation for our products and enable precision and scale • OPT-INPANEL • CENSUSNETWORK • PARTNERDEMO DATA • PARTNERSALES DATA • ~2 MillionPersonGlobal Panel • 1.6 BillionDemographicProfiles • 1.8 Trillion Global Digital Interactions/Month • 231 Million Consumers,90% US HHs

  15. Panel Data Collection (Opt-in) • Software installed on device (Patented). Each machine is given a machine_id and software recognizes different users. • Content collected for a month, data analyzed, and appropriate sample selected. • Selected panelists are give a projection weight to represent US census demographics. • Main DB tables: TimeTable, ProjectionTable, Data Streams (URL, Domain, Search, Video etc). • Environment: GreenPlum Data warehouse.

  16. Census Data Collection • Tag/Cookie based solution where publishers and advertisers choose to implement comScore’s Tag • As content is loaded, the tag fires: • Dataflow: Akamai -> Hadoop -> Greenplum -> comScore products

  17. Case Studies / Demo

  18. Netflix Mobile Consumption

  19. Mobile App Usage

  20. Holiday Spend Tracking

  21. Advertising Viewability

  22. Questions

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