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Sharing opportunities with the Indian youth

Sharing opportunities with the Indian youth. CONFIDENTIAL. Motivation. Strategy. Proof of Concept. Vision. UNIQUE PORTAL TO SHARE OPPORTUNITIES WITH THE YOUTH. Objective. Increase access for the Indian youth to opportunities.

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Sharing opportunities with the Indian youth

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  1. Sharing opportunities with the Indian youth CONFIDENTIAL

  2. Motivation Strategy Proof of Concept Vision UNIQUE PORTAL TO SHARE OPPORTUNITIES WITH THE YOUTH Objective • Increase access for the Indian youth to opportunities • University students in India do not have access to consistent information about opportunities • A prototype of the idea was launched at http://letmeknow.wordpress.com • In 11 months, • 340+ opportunities shared • Over 220,000 hits • E-Mails, Comments and anecdotal evidence of social impact • Grayscale Studio Design to create and maintain highly intuitive youth portal, provide personalized access through multiple streams • Driven by demands of an N=1, R=G environmentSee http://en.wikipedia.org/wiki/The_New_Age_of_Innovation • Focused sub-portal on social entrepreneurship including: • Information on volunteer/research opportunities • Discussion (Syndicated) • Experiences (Diaries of E4SI Fellows) • Impact over 500,000 youth by December 2010 CONFIDENTIAL

  3. Highly personalized experience • Backed by dynamic analytics • As personalized (or anonymous), As high bandwidth (or basic), As crisp or detailed as user chooses • Subsets of content filtered, intuitively by category, geography, date etc. • Backed by highly relevant advertising graphics • Visually appealing, dynamic youth theme • E-Mail to me/Friends • Print / Download as PDF • Set Reminders • Statistics on interest and usage (clicking on link to external site) by category, geography etc. • Automated recommendations for editorial team, reports for advertisers • Premium placement based on user interest • Better metrics to assess actual impact • Testimonials from users / advertisers • Section for “Deadline soon” • Automated “Related Articles” both in/outside LMK • Co-creation of value • Placement of content incorporates user interest • Sections for “Most Popular” / “Most E-Mailed” • Easy Submission Forms (with guidelines and data validation) for organizers and students to generate content for moderation – linked to WYSIWYG editor with default formats • Co-created interface based on preferences • Engage users through comments / bookmark opportunities DELIVER A HIGHLY PERSONALIZED CUSTOMER EXPERIENCE (N=1) CONFIDENTIAL

  4. Access through • Delivery through • Marketing through • Integrating Current Database • Pitch to Organizers • User-generated content • Syndication/Partnerships • WeFlap • ThinkChangeIndia • iVolunteer • Youth Portal (including integration of existing content) • RSS Feeds • Weekly/Monthly Mailing Lists • Integration: iCal, Outlook, Google Calendar • Access in Facebook / Orkut through Applications • Automated Offline Bulletins, Subscription Summaries to Student Clubs / Universities • Search Engine Optimization • Letters to organizers of events informing them of posts, urging them to link to us • Share (Digg, Technorati, StumbleUpon, Reddit) • Widgets/ Badges / Syndication for Websites. Blogs • Student Clubs, Mailers • Orkut / Facebook Communities • Media Partnerships / Targeted Advertisement with Events • Press and Blogs • Links on event websites USING MULTIPLE STREAMS TO ACCESS, MARKET AND DELIVER PERSONALIZED CONTENT (R=G) CONFIDENTIAL

  5. STRATEGY(Nitin Rao) DEVELOPMENT(Grayscale Design) CONTENT(Sanaulla) FUNDRAISING(Aarushi) AD SALES(Akash/Sharath) TEAM STRUCTURE ADVISERS INVESTORS

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