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Do you know what to do?

Do you know what to do?. What Are QR Codes?. Do & Don’t – How to use. QR Codes. QR = Quick Response High data density URIs Contact Info Text. Strategies for Use . Choose your audience wisely Educate your audience Define its purpose. Do QR.

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Do you know what to do?

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  1. Do you know what to do?

  2. What Are QR Codes? Do & Don’t – How to use.

  3. QR Codes • QR = Quick Response • High data density • URIs • Contact Info • Text

  4. Strategies for Use • Choose your audience wisely • Educate your audience • Define its purpose

  5. Do QR • Front page of handouts, brochures, publications • Short URLs • Clear outline around graphic • One inch square • Explain what to do and why

  6. Don’t QR • Deep link into a website • Non-mobile oriented sites • Mix text with URL • Fade graphics into edges • Too small or skewed

  7. Pew Research Center • 35% of American adults own smartphones • “Smartphone owners under the age of 30, non-white smartphone users and smartphone owners with relatively low income and education levels are particularly likely to say that they mostly go online using their phones.” • “…household income of $30,000 or less, smartphone ownership rates for those ages 18-29 are equal to the national average.” http://pewresearch.org/pubs/2054/smartphone-ownership-demographics-iphone-blackberry-android

  8. e-Michigan - Here to Help • Help create unique URL • Provide QR Code based on the URL • Provide tracking data or create a login for the metrics website • Advice on usage in printed materials and marketing campaigns

  9. Other Types • Data Tag • SnapTag • Microsoft Tags

  10. Pretty QR Codes Image courtesy: http://www.themobilists.com/2011/06/27/creative-mobile-barcodes-qr-codes-and-microsoft-tag/

  11. Do you know what to do?

  12. Before the Event Periodical literature posted ahead of time User had to download PDF to get QR Code No link on the site to get the App or mention of the scavenger hunt Inducement to download app? Enter a drawing for an iPad2.

  13. At The Event Signage located: Entrances Major booths (Food tickets, Sponsors) About one foot square Not high enough to scan square on

  14. At the Event • Specific waypoint of the scavenger hunt • Located near major points of interest or specific high level sponsor • This QR scans as text: {‘quest_maker_id’:’5’} • The other QR is a “Get our App”

  15. The App on an iPhone • Splash screen for about one second. • Network activity occurring • Then goes to main navigation screen

  16. The App on an iPhone • Event Map • Looks like it has to download a separate jpg/pdf • Two Maps • AboutQuest • Describe event • Give instructions about App

  17. The App on an iPhone • Schedule - Saturday • List of events occurring throughout the day • Plus sign • Schedule - MyDay • My personal itinerary • Minus sign

  18. The App on an iPhone • The Quest • Must register an email address to be entered to win • Scan a code and get one of nine squares • Option to post to Facebook & Twitter that you visit one of the nine stations

  19. The App on an iPhone • Completion • Congratulations message • Confirmation of being entered to win • Dotted image coalesces into the robot • Note: I did not finish the quest on the day of the contest. I figured out the scan codes and did it the day after.

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