The Bryce Harlow Foundation Forum on Advocacy

1. The Bryce Harlow FoundationForum on Advocacy Lyndon K. Boozer AVP, Federal Relations AT&T Services, Inc. April 3, 2007

2. Lobbying 101 • LKB Background • History of Lobbying • Rules on Lobbyists • Qualities of a Good Lobbyist • Types of Lobbying • “Strategery” – A Short/Long Term Plan • Lobbying Tools: The Arsenal

3. A Lobbyist is born • Mom and The LBJ Administration • “Politicians come and go, the lobbyists never leave” • Capitol Hill – Lyndon goes to Washington • Professional Career • Public Service is the Highest Calling

4. AT&T • AT&T is the largest communications holding company in the United States • 302,000 employees - 185,000 union • #1 in wireless - 61 million customers • 12 million broadband customers • Contributed $101 million to charity • U.S. workforce – 1/3 minority and 1/2 women • It’s the People … that make AT&T

5. History of Lobbying • “Lobbyist” - President Grant and The Willard Hotel • Protected in the 1st Amendment, ratified in 1791 • “…to petition the Government for redress of grievances” • Lobbying is at the intersection of the legislative process and the democracy, which is a participatory form of government • 15,000 and growing … individuals, law firms, PR, consulting, associations, businesses

6. Rules on Lobbyists LDA of 1995 – Disclosure, Not Prohibition • Lobbyist: communicates with the government on behalf of clients/employer • must register, make semiannual reports on what, who, how much is spent • greater disclosure when client is foreign Different Rules for Different Chambers - SENATE: $49.99 per occasion and no more than $99.98 annually - HOUSE: ZERO! - exceptions: widely attended receptions, personal friendship - Ethics bill in conference 1989 Ethics Reform Act - Revolving Door – 1 year Executive Branch: Office of Government Ethics Political Fundraising • limits on how much individual or PACs can give • money is disclosed and monitored • no corporate contributions – PAC is employee’s personal money • “soft” money and 527s

7. Qualities of an Effective Lobbyist • Integrity – the most IMPORTANT • Knowledgeable about Government Process • Meticulous • Resourceful and Responsive • Creative and Innovative • Analytical • Hard Working and Aggressive • Humility • Adaptable • Results

8. Types of Lobbying in DC • Executive Branch • White House • Cabinet Departments • Expert Agencies • Appointments • Legislative Branch • budget and appropriations • laws of the land • ideological interests • Judicial Oversight

9. “Strategery” Short/Long Term Plan • What Do You Want to Accomplish? • What is the Timeline? • Which Branch of Government? • What are the Key Issues? What Stakeholders are Involved? • Key Policymakers and Breakdown of Congressional Supporters • Respect the Chambers • Process Matters

10. Lobbyist Tools – The Arsenal • The Facts • Grassroots and Grass-tops • Internet – blogs, You Tube • Campaign Contributions • Earned Media and Paid Media • Think Tanks • Educational Institutions • Coalitions • Consultants • Champions and Caucuses • Relationships Matter!

11. Future of Lobbying • Greater Accountability • Increased Disclosure • Scrutiny and Oversight • Lobbyists can be subject matter experts • Democracy: freedom of expression, individualism and right to petition government

12. Recommended Sites • http://www.bryceharlow.org/Library.html • www.alldc.org • www.cookpolitical.com • http://blog.washingtonpost.com/citizen-k-street/