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Radio Improves ROI on Automotive Advertising

Radio Improves ROI on Automotive Advertising. Auto brands with the lowest unit cost of ad spending per sale were the makes that had some of the highest percentage of their local broadcast ad spending allocated to radio. 13.4% in Radio. 14.2% in Radio. 10.9% in Radio. 29.6% in Radio.

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Radio Improves ROI on Automotive Advertising

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  1. Radio Improves ROI on Automotive Advertising Auto brands with the lowest unit cost of ad spending per sale were the makes that had some of the highest percentage of theirlocalbroadcast ad spending allocated to radio. 13.4% in Radio 14.2% in Radio 10.9% in Radio 29.6% in Radio 9.4% in Radio 29.8% in Radio 0.0% in Radio 86.9% in Radio Note: Local ad spending covers broadcast Radio and broadcast Television. Source: Miller, Kaplan, Arase, & Co. LLP/Kantar Media, Los Angeles Media Market X-ray report for January – December 2011 and Polk Data for LA DMA, 2011.

  2. Radio Improves ROI on Automotive Advertising Auto brands with the lowest unit cost of ad spending per sale were the makes that had some of the highest percentage of their local ad spending allocated to radio. 12.9% in Radio 14.1% in Radio 10.7% in Radio 28.1% in Radio 9.1% in Radio 29.8% in Radio 14.5% in Radio 0.0% in Radio 17.7% in Radio 86.9% in Radio 12.8% in Radio Note: Local ad spending covers broadcastRadio, broadcast Television, and Newspaper. Source: Miller, Kaplan, Arase, & Co. LLP/Kantar Media, Los Angeles Media Market X-ray report for January – December 2011 and Polk Data for LA DMA, 2011.

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