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Direct to Consumer Marketing Results. ROI. Revenue.

Direct to Consumer Marketing Results. ROI. Revenue. 121 West 20 th Street Suite 3D New York, NY 10011 www.thorassociates.com 212-645-5737. Direct to Consumer (DTC) marketing. Key Benefits: Develop and build direct relationship with consumers

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Direct to Consumer Marketing Results. ROI. Revenue.

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  1. Direct to Consumer Marketing Results. ROI. Revenue. 121 West 20th Street Suite 3D New York, NY 10011 www.thorassociates.com 212-645-5737

  2. Direct to Consumer (DTC) marketing Key Benefits: Develop and build direct relationship with consumers • Consumer Insights: Direct contact with customers regarding products, technology, first/best in market, packaging, pricing, experience etc. • Survey/Product research: Product development and launch new products • Cross promote sales of line extension products/brand initiatives • Branded Response DTC Approach, builds sales overnight and a brand over time • Metrics optimized by response/sales ROI. Build direct and indirect for retail • Decreased media costs, amplify message and maximize budgets Confidential www.thorassociates.com

  3. Brand Equity • Great consumer value • Unique Selling Position (USP) • Best in Market • Ability to sell in multiple channels Product Attributes Brand Equity Customer Experience DIGITALTRADITIONAL • Web Media • Social Networks • Affiliate Marketing • Search/PPC • Email • Referral Program • DRTV • Home Shopping • Call Center • Radio • Print • Retail Customer Acquisition

  4. Strategic and Tactical Execution • THOR will provide DTC multi-channel marketing strategy and execution • Production development: Strategic guidance on creative messaging to build brand • Sales/response assumptions: Provide projections and goals based on roadmap and time of key performance indicators • Tracking/reporting metrics: Executive weekly reporting • Working with media agencies for results based on product experience, demographics, research, heritage and best in class pricing • Fulfillment: Delivery to the customer will be executed with best practice insight • Tele-Services/Customer Service: Training, Scripting and Save methodologies • Multi-Channel integration for a robust ROI • Home Shopping • Direct response drivers for Retail • Integration of digital strategy to build a multi channel platform Confidential www.thorassociates.com

  5. Critical Brand Elements Execution  DRTV, Radio, Digital, PR, Home Shopping, Print Calls to action – phone, web, retail Pricing Product configuration Remarketing Strategy  Understanding a Brand’s competitive marketplace Consumer touch points and messaging/offers/promotion  Risk sensitivity  Scalability THOR Growing the Brand  Analytics Consumer Research Consumer touch points & messaging Operational/Logistical Support  Call center scripting & efficiencies Telemarketing Fulfillment  Marketing Database Confidential www.thorassociates.com

  6. DTC Product Selection Elements • Target Market Appeal • Unique/Innovative Technology • Demonstrates clear benefit • Acceptable price point • Proof of Concept • Special Introductory Offer • Multiple UpSells • Guarantee/Warrantee • Continuity Programs: AOV/LTV recurring revenue-profit driver • Product Margins/COGS • Multiple distribution channels available (Radio, DRTV, Digital, Print, Home Shopping, Retail) A product that satisfies a consumer’s need/demonstrates clear benefit and gratification and can be easily communicated/demonstrated Confidential www.thorassociates.com

  7. Pathways, Retention & Prospect Engagement Front End Experience Building Your DTC Foundation Creative Media Pathways Retention/ “Hot” Leads Messaging Brand Offer: Hard Offer Soft Offer Lengths: 28:30, 5:00, :120,:60,:30,:10 TV Long form Short form DM/Inserts Print Radio • Primary path • Telemarketing (sales) • Website/Landing Page • Utilization • 800#’s • Call routing/Handling • Scripting • Tracking • Retention-Loyalty • Enhance the process for e-mail (communication message, timing and frequency) • Utilize additional providers, customer service/fulfillment • Digital • Build media library • Display ads (animated/static) • E-mail ads • Contextual ads (copy heavy) • Digital • Search-SEM & SEO • Affiliate (pay for performance) • Display • Web 2.0-Social Media, Video Sharing • Email List Rental “Hot” Leads Monetize list of prospects via outbound contact strategy: e-mail and teleservices • Secondary path • Customer Service • eCommerce enabled Web Environments: • High Performing Channel (HPC) • -eCommerce cart • Blog Confidential www.thorassociates.com

  8. THOR Approach, Strategic Initiatives Confidential www.thorassociates.com

  9. Insight and Analytics for ROI Creative Management Creative Consultation Recommendations Creative Testing Strategy Call-to-Action Business Planning Market & Competitive Research Strategic & Media Planning Define Metrics Offer Configuration Customer Experience Management & Analytics Response Planning Database Segmentation Media Performance Analysis Tracking & Reporting Confidential www.thorassociates.com

  10. Teamwork Is Mission Critical THOR works together with your senior management to build a successful brand using Direct Response marketing. THOR delivers Direct Response expertise, which translates to a tangible competitive advantage for our clients. THOR Associate’s Performance is built on a foundation of marketplace insight. THOR delivers: • Managed hundreds of campaigns, in every Lifestyle category • Assembled the most experienced and talented DR staff • Established expertise of integration of traditional and digital for ROI We create trust, success and ROI. Confidential www.thorassociates.com

  11. THOR Associates • Created $200 million dollar revenue campaigns in the Health/Wellness arena, Lifestyle, Fitness and Housewares. • Experienced team of professionals with strong industry relationships that ensure: • Seamless integration of traditional/digital Direct Response initiatives • Results based on marketing testing with predictive analysis modeling • Experienced DR veteran agency with network of relationships • Our experience has created DRTV legends. From inception to fruition, we leave no piece of the marketing pie untouched. • 25+ years of DR Marketing • DRMA Advisory Board • Past ERA Executive Board • Past ERA Board Member • Direct to Consumer Specialists Confidential www.thorassociates.com

  12. Executive Team Fern Lee – CEO Fern is an experienced, award-winning marketing professional with a proven track record of increasing awareness, revenues, consumer usage and asset values for multiple globally recognized media, entertainment and lifestyle/fitness/beauty brands. Fern is successful applying direct response to the traditional and digital marketplace. Fern’s strengths have allowed her to identify profitable customer segments, cultivate ways to favorably position client’s products and services, and ultimately create break-through marketing campaigns that deliver superior results. Fern currently is a Board Advisory Member of Response DRMA and sat on the Executive Board of The Electronic Retailing Association (ERA). During Fern’s career, she has managed annual budgets in excess of $200 million, hired and mentored staffs of 30 employees, and been responsible for almost every marketing discipline. Fern is an expert at consumer and trade advertising, promotions, media, radio, home shopping, international, production of long and short form DRTV, retail, Telco/customer service and digital marketing. Fern is versed in providing: 
Growth Strategies ✦ Startups ✦ Brand Portfolio Management ✦ Operational Consulting ✦ Telemarketing ✦ Modeling ✦ Integrated Marketing ✦ Offline Integration to Digital Marketing Email Fern at: fernleedrtv@yahoo.com Lori Zeller – Managing Partner Lori’s strengths are as a Chief Innovation Officer and Strategist. As the managing partner of THOR, she offers management redesign initiatives for increased revenue. She is a senior executive with a passion for project management and product development. Lori formulates strategic plans, shapes business development, aligns the financial and technical aspects of best practices and supports multi-channel marketing. Lori has contributed to a Medical Home pilot program creating innovation and the integration of technology as well as design quality initiatives with care management. Lori’s proven experience with the implementation of Traditional/Digital collaboration for various verticals provides THOR’s clients with well rounded recommendations for creative growth. Lori is versed in providing: Operational Management ✦ Strategic Planning ✦ Product Development ✦ Project Management ✦ Third Party Vendor Relationships ✦ Creative Direction ✦ Business Development ✦ Funding Resource Email Lori at: lori@thorassociates.com Confidential www.thorassociates.com

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