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Online Strategies for Better Member Engagement

Online Strategies for Better Member Engagement. Presented by Brandy L. Butler. Mission Statement. The mission of Fulton Teachers’ Credit Union is to provide quality financial services and products that ar e beneficial to the members, while maintaining safe and sound financial practices. .

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Online Strategies for Better Member Engagement

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  1. Online Strategies for Better MemberEngagement Presented by Brandy L. Butler

  2. Mission Statement The mission of Fulton Teachers’ Credit Union is to provide quality financial services and products that are beneficial to the members, while maintaining safe and sound financial practices.

  3. Purpose The purpose of this presentation is to present the necessity and value of a new online media strategy for Fulton Teachers’ Credit Union. • What current state of the digital world? • How does this affect us? • How can we participate in the conversation? • What are the benefits of an online strategy? • What do we hope to achieve? • How will we measure success? • Budget • Timeline

  4. State of the Digital World “A friend sent me a PDF of an article from a business journal in which a company expressed reservations about this new technology over which everyone seemed to be abuzz. They decided that they would restrict employees’ use of it, because of the fear of corporate secrets getting out, of insider information making its way to Wall Street, and of employees wasting their time on it. For that reason, they set up the hardware on a single station in the middle of everyone’s desks so that everyone could see how people were using it.” • Ken Burbary Care to guess what this article was referring to?

  5. State of the Digital World

  6. How does this affect us? 650,000 Americans switched to credit unions in 2011* FTCU had < 2% net growth in membership YOY *Source: Daily Infographic

  7. How does this affect us? More engaging and profitable communication strategy to reach our audience

  8. How does this affect us? Myth busting homework assignment Social media is just for kids, right? Credit unions are for old people?!?!

  9. How does this affect us? Graphic courtesy of Transmutation Sciences

  10. How can we participate in the conversation? This is how our existing members communicate with family, friends, and brands. Its time we join in!

  11. How can we participate in the conversation? FREE tool to show you how people interact with your site

  12. What are the benefits of an online strategy ? • Community/Relationship Building • Product/Service Research and Development • Customer Service • Marketing/Promotion • Transparency/Openness • Easier to track ROI

  13. What do we hope to achieve? Embody our mission statement and the credit union motto People Helping People

  14. How will we measure success? • Increase checking accounts by 20% year-over-year • Decrease average age of credit union member by 2 years by Q3 2013 • Increase number of loans by 15% year-over-year • Increase time spent per visitor on the site to two minutes by end of 2012 • Increase number of pages viewed by visitor to three by end of 2012 • Increase fee income per member by 3% by Q3 2013 • Decrease customer service call-in rate by 10% by Q3 2013

  15. Budget Total cost : $ 4,014 Other tools such as Google Analytics, and certain plug-ins for the blog are free

  16. Timeline Member Appreciation Day 2012

  17. Thank you!! Brandy Butler butlerlbrandy@gmail.com 704.996.4315 @brandywyne747

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