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Prospects for Indian Handloom products in International Markets

Pinaki Dasgupta For HEPC (13/10/2011). Prospects for Indian Handloom products in International Markets . Let’s see the handloom clusters . 20+ clusters with so many to choose from How does the international buyer choose? What is the single promise?

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Prospects for Indian Handloom products in International Markets

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  1. Pinaki Dasgupta For HEPC (13/10/2011) Prospects for Indian Handloom products in International Markets

  2. Let’s see the handloom clusters

  3. 20+ clusters with so many to choose from How does the international buyer choose? What is the single promise? Is there a multiple number of products to choose from? We need to find a way out… What is there in it…

  4. Possibly a filter ?

  5. What can be the differentiator? Product Quality ? Made in India Design The fabric/design

  6. Or is it all! HIGH LOW QUALITY HIGH LOW ? PRICE

  7. What does made in india stand for? Made in India

  8. Can be a premium brand Leverage on the design and the fabric Leverage on the range Leverage on the GI* Made in india * Geographical Indication

  9. What have we done with them AND MANY MORE UNDER REGISTRATION PROCESS

  10. HOW DO WE COMPETE WITH? QUALITY PRICE INNOVATION COUNTRY OF ORIGIN CHINA BANGLADESH SRI LANKA VIETNAM OTHERS

  11. Is it quality? Is it design? Is it the range? Is it the “Made in India” label What does this stand for? WHAT CAN BE THE VALUE DIFFERENTIATOR?

  12. Leverage the “Brand India” label through • High Value High Price Entity • Through • Retail Outlets • (High end retail outlets in Europe or USA branded • Fashion Shows • Associate with high end events like: • Davos Economic Forum • Cannes • Lifestyle events • Showcase product samples at high end locations like • Five star hotels • Lounge • These are not selling points necessarily but high end point of promotion outlets My observations

  13. Made in India The clusters are leveraged through an umbrella brand Stands for quality and superior design Leverage the history, legacy and the “STORY” CREATE A STORY AROUND THE PRODUCT AND THE “HAND WOVEN IN INDIA” ASPECT- HISTORY, HERITAGE AND LEGACY

  14. THANKS

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