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Elevate Your Game with Google's Advanced Advertising Strategies

Discover how Google's innovative advertising landscape can help you jumpstart your gaming success. This comprehensive overview illustrates the power of the Google Display Network and YouTube's immense reach, positioning these platforms as essential for targeting audiences effectively. Explore Google's diverse targeting options, from remarketing to contextual interest, designed to enhance engagement and accountability. Learn why the 2010s are dubbed the Decade of Mobile and how to stay relevant in a fast-evolving digital space.

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Elevate Your Game with Google's Advanced Advertising Strategies

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Presentation Transcript

  1. Jumpstart your game with Google! Marc Preusche - Google Germany Konstantin Dieterle – Google Ireland

  2. Google’s Advertising Landscape Google Confidential

  3. Google Display Network Open Performance Simplify Google Confidential

  4. Reachisgood, reach + targetingisbetter Google Confidential

  5. Google Confidential

  6. #1 #2 #3 If YouTube were a country, it would be the 3rd largest in the world. Source: Based on YouTube monthly unique visitors according to DoubleClick AdPlanner, 4/2011. http://www.google.com/adplanner/static/top1000/ Google Confidential

  7. YouTube is Social 100M+ people take a social action with YouTube every week (likes, shares, comments, etc.) More than 50% of videos on YouTube have been rated or include comments from the community Millions of videos are favorited every day Source: Internal. http://www.youtube.com/t/press_statistics Google Confidential

  8. At the centre of the video phenomenon Google Confidential

  9. The 2010s Will Be the Decade of Mobile Google Confidential

  10. The four be’s be relevant be found be engaging be accountable Google Confidential

  11. Overview of Google’s Targeting Possibilities Target Audience 1 Target Audience 4 Target Audience 2 Target Audience 3 Google Confidential

  12. Overview of Google’s Targeting Possibilities Remarketing Automatic GDN optimization Core Gamer Contextual Interest Entertainment Seekers Casual Gamers Similar Users Placements Topics Long-Tail Reach & Low CPC Search Inferred Demographics Google Confidential

  13. Thank You! Questions?

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