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Kinds of Newspaper Advertising.

In newspapers advertisers can book ads in three different formats - classified text, classified display and display ads.

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Kinds of Newspaper Advertising.

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  1. Kinds Of Newspaper Ads and How They are Priced? Classified Advertising Solutions

  2. In newspapers advertisers can book ads in three different formats - classified text, classified display and display ads. These three types of ads are different in structure and their cost varies due to their unique forms and ad placements on the newspaper. • Classified texts are the most common form of newspaper advertising. They are simple run on line ads charged on the basis of the number of lines, words or characters used in the ad content. • Classified display are charged on the basis of per square centimetre unit. These types of ads get more prominence in the classified pages than classified text ads as they contain colourful images and graphics. • Displays are most innovative form of newspaper advertising. They can be placed on any page as per the choice of the advertiser. Display ads come in different specifications which we will discuss later on. It is also charged on the basis of per square centimetre unit. What are The Kinds of Newspaper Advertising?

  3. Difference between classified and display ads • The basic difference between classified and display ads are – • Classifieds are the cheapest form of advertising in newspapers. They are published in specific pages that are assigned only to such ads and are placed under specific categories. • Classified ads are of two types one is classified textand the other one is classified display. Further classified displays are categorised into two forms that are available in two sizes – single column and double column. Advertisers can customise the designs, fonts and they can use different enhancements to highlight their ad. • Display ads, as mentioned earlier, are the most extravagant ad type in the sphere of print media. They do not have any size or page limitations, they can occupy a full page or quarter or they can be spread across a half page. The minimum ad size should be at least 4 cm X 4 cm. Display ads provide a huge scope to the advertiser as they can customise the look of the ad with the choice of images, designs, logos, header, and footer. All these details grab the attention of maximum readers and help to get more responses.

  4. How are classified and display ads are priced? • In newspapers, the advertising charges of Classified and display ad differs because of their ad formats, sizes and placement on the pages. • The pricing of two types of classified ads are mentioned below- • Classified texts are charged based on the number of words, characters or lines used in the ad content. For black and white ads no additional charges are levied but if you use colour backgrounds or any other enhancements, then you have to pay a little additional cost for that. • Classified display ads are published under specific categories on the newspapers as they have certain space and page limitations. But they have few advantages as well because advertisers can insert images, logos or graphics in their ad content. These types of ads are calculated on the basis of per square centimetre unit. • Display ads are charged on the basis of a number of pages occupied by an ad and are calculated in per square centimetre unit. The larger the ad, the higher is the cost this is because larger ads ensure more prominence and visibility.

  5. Quarter Page - The standard size followed by quarter page advertisements by publications is 16 cm X 25 cm for convenience in designing and printing the ad. • Half Page- these ads can be printed in two ways vertically or horizontally in any page. • Full Page- All full page advertisements are 33 cm wide covering about 8 columns and 52 cm long.  • Some of the most frequently preferred sizes are: • 4 cm (width) by 5 cm (length) • 8 cm (width) by 4 cm (length) • 8 cm (width) by 5 cm (length) • 8 cm (width) by 6 cm (length) • 8 cm (width) by 12 cm (length) • 12 cm (width) by 20 cm (length) • 16 cm (width) by 20 cm (length) Different display ad sizes-

  6. Most popular advertising categories under classified

  7. Most popular advertising categories under display

  8. Why book Classified Ads via releaseMyAd? releaseMyAd.com is the largest INS accredited newspaper advertising agency helping advertisers to book classified Ads in Times of India. Here’s why you should book AN Ad via us: • Serve over 1.25 lac customers annually • Provide Lowest Rates • 3 Step Simplified Online Ad Booking • PAN India Ad Booking

  9. Newspaper Ad Booking Process • Select Ad Type, Newspaper & Location: Select Classified Text or Classified Display Ad as per your requirement. Choose the newspaper and the preferred editions to view rates. Select a single edition or package based on your budget. • Compose Ad: Compose your Ad with the help of the given sample or you can follow the tips as given above. Use enhancements for higher visibility. • Select Date & Make Payment: Select the release date/s and after that preview the booking details.  Once you finalize that proceed to make payment by any online/offline modes to confirm your booking.

  10. Email: book@releasemyad.com Call: 09830629298

  11. BOOK CLASSIFIED ADs NOW!

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