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Discover Google+: Revolutionizing Social Media & Connection Management

Google+ introduces innovative ways to stay connected and exert greater control over your information. This platform simplifies how you filter the content you receive and share. With features like Circles, Hangouts, and Sparks, Google+ enables users to connect meaningfully with others. It offers businesses potent tools for engagement, such as creating dedicated pages and utilizing the Google+1 button to boost visibility. However, it’s essential to recognize its limitations in terms of privacy and synchronization with other platforms.

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Discover Google+: Revolutionizing Social Media & Connection Management

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  1. Google+ • The latest social media innovation for staying connected & having more control of your information • Makes your life easier by adding new ways of filtering the information you receive, as well as the information you share • A series of tools to help you stay connected with the people • Circles, • Hangouts • Sparks • Started out as an invitation only network. You had to be invited by someone who was already a part of the social network • http://www.youtube.com/watch?v=E-oNuIS_CXs

  2. How Could Google+ Help A Business • Social media is about people • You can use upcoming business page as a landing page of your product or service where you can drive traffic once you have the relationship with your prospects on a personal level

  3. B2B or B2C • Sharing Content: • Google+1 is used to share content you like with others • Google+1 Multiple Times on a Page:  • Facebook’s like & Twitter’s “Follow” can be added to your content page only once • Google+1 gets more traffic to your Page: • When you press Google +1 button, your content will be visible publicly in your profile • Google+1 for Ads: • Google +1 button is present near the ads displayed in Google Page

  4. For-Profit or Not-For-Profit • Not-for-profit • Host exclusive hangouts • Cater to your circles • Huddle or hangout with your coworkers • Unite volunteers in a huddle

  5. Examples: For-Profit Organization & Not-For-Profit Organization • Time Magazine • You Tube • Proctor & Gamble

  6. Drawbacks: Using Google+ For Offers & Contests • Seems like for professional work rather than entertainment social network site as Facebook • Visible to everyone, so lack of privacy • Don’t provide you to synchronize different services like twitter, LinkedIn & Facebook

  7. Steps: Setting Up A Google+ Account • http://www.youtube.com/watch?v=y3eCWpeos9w

  8. Steps: Setting Up A Google+ Page • Pick a category • Local business or place • Product or brand • Company, institution or organization • Arts, entertainment or sports • Other • Customize your page’s public profile • Add your profile photo & tagline • Editing your page information • Adding your photostrip

  9. Terms • Google+ hangouts: allows any person to chat over a video connection with up to 10 people anywhere in the world • Circles: allows users to put various different people in specific groupings or lists • This feature is intended to: • Share relevant content with the right people • Follow content posted by people you find interesting • +1 button: it is like a "Like" button on Facebook • Google+ badges: makes it easy for your audience to subscribe to your posts

  10. Business Page Admins • Have up to 50 managers on a page • This will help a page become more effective at managing & producing content 24/7

  11. How A Company Can Use Google+ To Market • Personalize your page URL • Craft an eye-catching mini-bio for your hovercard • Create a first impression • Promote your Google+ page • Create a suggested circles list • Leverage photos to connect with your audience • Establish your presence & wait for your audience • Get to know your audience on Google+ • Use brand micro-circles for repeat business • Capitalize on Google+ search to show you’re there • Use Google+ hangouts to communicate with customers • Join others’ hangouts

  12. Resources: Help An Organization Market Using Google+ • http://www.google.com/+/learnmore/ • http://www.socialmediaexaminer.com/6-steps-to-getting-started-with-google/ • http://energise2-0.com/2011/11/14/google-business-pages-everything-you-need-to-know/ • http://socialmediatoday.com/louisesteiner/344532/google-plus-versus-facebook-what-s-difference • http://www.pagetrafficbuzz.com/google-plus-tips-find-friends/9395/ • http://www.probloggingsuccess.com/google-plus-tutorial-how-to-make-your-stay-pleasant-and-useful/ • http://www.cio.com/article/685930/10_Google_Tips_for_Beginners?page=1#slideshow • http://searchenginewatch.com/article/2142107/How-to-Harmonize-Google-With-Your-Other-Social-Platforms • http://larryferlazzo.edublogs.org/2011/07/10/the-best-resources-for-learning-what-google-is-all-about/

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