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Internationale marketing

Internationale marketing. Svend Hollensen Nederlandse bewerking: Hans Engbers Angelo Mulder. Figuur 1.2 De negen strategische vensters. Figuur 1.3 Grensoverschrijdende overdracht van kennis en scholing.

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Internationale marketing

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  1. Internationale marketing Svend Hollensen Nederlandse bewerking: Hans Engbers Angelo Mulder Internationale marketing

  2. Figuur 1.2 De negen strategische vensters Internationale marketing

  3. Figuur 1.3 Grensoverschrijdende overdracht van kennis en scholing Internationale marketing

  4. Figuur 1.4 Internationale integratie/marktresponsiviteit: de toekomstige oriëntatie van grote bedrijven en MKB-bedrijven Internationale marketing

  5. Figuur 1.5 De waardeketen Internationale marketing

  6. Figuur 1.6 Een vereenvoudigde versie van de waardeketen Internationale marketing

  7. Figuur 1.7 De waardeketen in verhouding tot de strategische piramide Internationale marketing

  8. Figuur 1.8 De waardeketen van Pocoyo Internationale marketing

  9. Figuur 1.9Centralisatie van de upstreamactiviteiten en decentralisatie van de downstreamactiviteiten Internationale marketing

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