Exploring Untapped Potential of Mutual Funds

1. Exploring Untapped Potential of Mutual Funds The Mutual Fund industry has seen unprecedented growth in the past 3 years. In November 2016, total assets managed by mutual funds touched a record high of? 16.5 lakh crores rupees, a year on year growth of 27%. Total number of folios in India also reached a record number of 4.7 crore. However, mutual funds still suffer extremely low penetration in India. A 7% share of Assets under Management (AUM) of Mutual Funds to GDP is significantly lower than some other emerging economies like Brazil (42%) and South Africa (33%). Introducing direct plans of mutual funds MoneyFront aims to highlight the true potential of mutual funds to investors by firstly adopting the no-conflict option of direct plan of mutual funds. Direct plans are an pg. 1

2. alternative to the regular plans of mutual funds where you can skip the distributors and agents and invest directly with the Fund House. Exploring Untapped Potential of Mutual Funds A direct consequence of this is an increase in returns by up to 1.5% annually, as the commissions paid to the distributors/agent are not charged to the scheme. Money Front, in its endeavour to provide maximum benefits to clients offers only ‘Direct Plans’. For investors who are not well-versed about mutual funds or who need help with their asset allocation, MoneyFront also offers investment advisory that provides model portfolios and scheme recommendations tailor-made to the investor’s financial goals and risk tolerance levels. Over and above that, the investors have access to a vast library of news, views, developments, and statistics related to mutual fund schemes and everything else that impacts them. (read more...) pg. 2