Attacked By Fake Reviews & Ratings? This Is How You Can Deal With It.

1. Attacked By Fake Reviews & Ratings? This Is How You Can Deal With It.

2. dealing with a bunch of negative reviews • As your business grows you manage to earn customer trust and boost their loyalty towards your business. Even with a loyal customer base and much success in the market, however, you might find yourself dealing with a bunch of negative reviews occasionally. • Bad reviews are an unfortunate yet common part of a business no matter if your business is well-managed and has a network of satisfied customers. But what about fake reviews? They can be extremely frustrating and damaging to your brand reputation. • Just like, a positive review has the potential to take your business to the pinnacle of success, a fake review can expose your loyal customers and prospects to false information about your business while ruining your brand image in a matter of minutes.

3. Why do fake reviews look so genuine and why do they matter? • Firstly, fake reviews come from real humans no matter if they contain false information or invalid facts about the merchant. • When buying online, a majority of customers trust online reviews as much as recommendations from their friends or co-workers. • The research shows that 77% of customers agreed that reviews have a strong impact on their purchasing decision. Thus, buyers are more likely to convert when they see positive reviews about the seller they intend to buy from. Fake reviews, on the other hand, can discourage a potential buyer from converting. • However, it can be difficult to tell the difference between fake reviews and authentic negative ones.

4. spot fake reviews • We have outlined a few signs that will help you spot fake reviews. • They contain false facts and information. Check if the review is written by an actual buyer who has bought your product. Unverified customer accounts that lack legit user information should catch your eye. • In most of the cases, people who post fake reviews don’t mention the necessary details or specific reason for their bad experience. • Those that contain links to other commercial websites selling the similar product clearly have malicious intent.

5. How to deal with Fake reviews? While merchants have started developing a positive outlook on negative reviews and see them as opportunities to improve their customer service, fake reviews are still a confusing scenario. However, just like genuine negative reviews, fake ones also need attention and handling.

6. Here are a few ways to tackle fake reviews; • Respond promptly Never ignore fake reviews considering that they come from unethical competitors or disgruntled haters. Instead, carry on the communication in a professional manner and let your readers determine by themselves, whether the reviews are worthy to take them seriously or not. • Flag spams and fake reviews as inappropriate If you are convinced that certain reviews on forums, social platforms and business listings are fake and posted to only destroy your image, flag them as inappropriate to have them removed. • Remove spam from social media If you see any spam posted on your Facebook, LinkedIn or Twitter account or page, delete them immediately.

7. Final Word • You may consider ignoring fake reviews as they are posted with malicious intent and only contain incorrect information about your business, but you should not. • While authentic reviews whether bad or good, serve as opportunities for customer engagement and customer service improvement, fake reviews can be extremely detrimental to your brand reputation. • It is recommended to seek assistance of a business that specialises in internet reputation repair. A professional can help you not only deal effectively with fake reviews but alsomake your online image presentable in the long-run.

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