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UK Smartphone App Market Overview

This "UK Smartphone App Market Overview" acts as a comprehensive source of information on the United Kingdom's smartphone app market./nBy using, comparing and evaluating different sources, the “UK Smartphone App Market Overview” provides you with a range of analyses and surveys which have been executed for a specific topic. This should enable any app publisher to get a detailed view on the UK market and enable informed business decisions./nAll facts are presented in graphs and tables to make a key tool for any app publisher, app developer, app store and platform owner./nContents:/nSmartphone Market • UK population, number of mobile susbcribers, mobile penetration (2007 Q4 – 2010 Q4 quarterly) • UK smartphone penetration estimates (6 different sources, year 2008-2010) • Number of smartphones in UK, smartphone penetration (2007 Q4 – 2010 Q4 quarterly) • UK Smartphone OS shares by ownership and activity • Top smartphone manufactuers in UK, Top 10 smart devices in UK (by activity) • Smartphone app revenue and user base globally and in UK • Overview of UK smartphone market/nSmartphone User Demographics • UK smartphone users by gender UK smartphone users by age (abs. number of devices 2009-2010) • UK smartphone and iPhone penetration by age and gender (Jan 2010, Nov 2010)/nSmartphone User Habits • Share of UK mobile/feature phone/smartphone users who use downloaded applications • Average number of apps downloaded and used on smartphone • Amount paid for an app by an average user • Most popular app categories in UK (Share of active smartphone users, that use an app from a category at least once a day)/nMobile Internet • Mobile internet users by age (2010) • Share of UK mobile users accessing mobile internet/nThis research report comes as a PDF. Please contact us if you would like the PPTs of these charts.

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UK Smartphone App Market Overview

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  1. UK Smartphone App Market Overview Smartphone App Market Monitor March 2011 For moredetailspleasevisit: http://www.research2guidance.com/shop/index.php/uk-app-market-monitor

  2. Contents Smartphone Market 2010 UK smartphone app market monitor UK population, number of mobile susbcribers, mobile penetration (2007 Q4 – 2010 Q4 quarterly) UK smartphone penetration estimates (6 different sources, year 2008-2010) Number of smartphones in UK, smartphone penetration (2007 Q4 – 2010 Q4 quarterly) UK Smartphone OS shares by ownership and activity Top smartphone manufactuers in UK, Top 10 smart devices in UK (by activity) Smartphone app revenue and user base globally and in UK Overview of UK smartphone market Smartphone User Demographics UK smartphone users by gender UK smartphone users by age (abs. number of devices 2009-2010) UK smartphone and iPhone penetration by age and gender (Jan 2010, Nov 2010) SmartphoneUser Habits Share of UK mobile/featurephone/smartphone users who use downloaded applications Average number of apps downloaded and used on smartphone Amount paid for an app by an average user Most popular app categories in UK (Share of active smartphone users, that use an app from a category at least once a day) Mobile Internet Mobile internet users by age (2010) Share of UK mobile users accessing mobile internet

  3. Notice This is a preview of the actual package and contains only previews of some selected slides. Full package contains 20 detailed slides. Please purchase for full content.

  4. Symbian has largest share of UK devices, but their users are among the least active Smartphone market UK smartphone OS shares by ownership and activity Comments Ownership: … Activity: … Ownership Preview Please purchase for full content Activity/traffic Sources: comScoreMobile Benchmark Data for the European Market 2007-2010 (Survey of mobile subscribers in UK (up to 15,588 respondents). Data based on three-month moving average); AdMobMobile Metrics Report, May 2010 (count of ad requests on mobile web and in smartphone applications); inMobiA Global View of Mobile Advertising, July 2010 Report (count of web and in-app ad impressions); GlobalStatsStatCounterweb analytics service (Tracking code, installed on more than 3 million sites globally, tracks users activity based on website views). .

  5. The addressable market for smartphone application developers in UK will reach a substantial size in 2010 Smartphone market UK App market metrics 2010 UK Mobile subscribers 2010 (EoY) Preview Please purchase for full content XXm

  6. Average UK smartphone user is around XX years old Smartphone user profile Number UK Smartphone users by age (in millions) Preview Please purchase for full content Sources: [1] comScoreMobile Benchmark Data for the European Market 2007-2010 (Survey of mobile subscribers in UK (up to 15,588 respondents). Data based on three-month moving average); [2] mobileSQUARED, Mobile Market Trends: UK 2010

  7. There are around XX million smartphone users in UK who use downloaded apps Smartphone user profile Share of UK mobile subscribers who used a downloaded application Preview Please purchase for full content Translates to XX million smartphone users and XX million feature phone users who download apps Sources: [1] comScoreMobile Benchmark Data for the European Market 2007-2010 (Survey of mobile subscribers in UK (up to 15,588 respondents). Data based on three-month moving average); [2] The Nielsen Company, The Connected Devices Playbook, August 2010 (n=5,000)

  8. Average UK smartphone user has downloaded XX applications but frequently uses only X of them Smartphone user profile Average number of apps downloaded and used on smartphone Respondents earning more than £XXkdownload XX apps daily. Preview Please purchase for full content XX year old smartphone owners use XX apps daily Source: GfK NOP June 2010 (Online survey of 1,108 UK smart phone users).

  9. XX% of UK smartphone users have spent more than £XX for single app at least once in the past Smartphone user profile Amount paid for an app by an average user Preview Please purchase for full content Source: GfK NOPJune 2010 (Online survey of 1,108 UK smart phone users).

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