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The Rising

The Rising. Can't see nothin' in front of me Can't see nothin' coming up behind I make my way through this darkness I can't feel nothing but this chain that binds me… …On my back's a sixty pound stone On my shoulder a half mile line Come on up for the rising Come on up, lay your hands in mine.

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The Rising

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  1. The Rising Can't see nothin' in front of meCan't see nothin' coming up behindI make my way through this darknessI can't feel nothing but this chain that binds me……On my back's a sixty pound stoneOn my shoulder a half mile lineCome on up for the risingCome on up, lay your hands in mine. —Bruce Springsteen

  2. It’s tough out there…

  3. Media Spending??? Robert Coen MAGNA Global “The outlook is not good.”

  4. Media Spending Growth in the US First Half 2008 -1.6%

  5. MarketingProfs (Oct ’08): 31%say they’ve already cut! 53% of US marketers expect reduced ad budgets over the next 6 months (July/Aug ’08) Epsilon (Summer ’08): 65% MarketingSherpa (Sept ’08): 70% Source: Association of National Advertisers, July/August 2008; among 100 ANA-member marketers

  6. What are marketers seeing for their traditional media budgets? 48% will cut —MarketingSherpa, Sept. 2008 (n = 400 large companies) 59% will cut —Epsilon, Sept. 2008 (n = 175 CMOs and senior marketers) 85% will cut —MarketingProfs, Oct. 2008 (n = 600 marketers) “Where’s the growth?!?”

  7. 15.2% growth in 1st Half, per IAB 15.0% growth for Microsoft in Q3 22.0% growth for Google in Q3 US online ad spending growth for 2008 Double-Digit Gains Source: eMarketer, Nov. 2008

  8. US online ad spending growth for2009 ??? ??? Source: eMarketer, Nov. 2008

  9. US online ad spending growth for2009 Double-Digit Gains Source: eMarketer, Nov. 2008

  10. % of marketers planning to increase their online ad budget – despite the recession 55% of global marketing execsplan to cut spending on traditionalmedia in order to fund increasedonline efforts (June 2008) Over 70% of global marketingexecutives today believe online willdetermine how major campaignsare planned and executed Over the past 18 months, ROI foronline has surpassedthat of broadcast! N = 333 N = 1,811 N = 400 N = 175 N = 600 *63% of (175) CMOs said they had increased their online budgets in the past year

  11. IT’S TOUGHOUT THERE. To get a free copy ofDigital Marketing Now:Seven Strategies for Surviving the Downturn [ ] Drop your card at booth #801 [ ] E-mail me at geoff@emarketer.com [ ] Visit www.eMarketer.com You have 4 options...

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