1 / 4

Terms - Mobile Marketing

Terms - Mobile Marketing. Mobile Marketing – the use of wireless network & cell phone as a means of marketing communication. Terms - Mobile Marketing. SMS (text messaging) – exchange of short text messages between fixed line or mobile phones MMS (multimedia messaging services).

reuel
Télécharger la présentation

Terms - Mobile Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Terms - Mobile Marketing • Mobile Marketing – the use of wireless network & cell phone as a means of marketing communication

  2. Terms - Mobile Marketing • SMS (text messaging) – exchange of short text messages between fixed line or mobile phones • MMS (multimedia messaging services)

  3. Terms – Mobile Marketing • Mobile advergaming – games on the move – using smart phone games as promotional tools – • http://www.youtube.com/watch?v=paVgXdhM_Aw • Websites – groups of pages on the www. devoted to one or several topics • Location-based services – recommendation of services like restaurants, retailers, events, etc. in an area • Utilizes GPS to locate your and target location • Examples: urbanspoon.com, zagat.com • http://www.zagat.com/ • QR codes – web-based software solution to create interactive marketing and promotional campaigns through generation of Quick Response (QR) codes – engage with customers with smart phones in real time response • Mobile search – information retrieval service w/mobile platforms & phones

  4. Terms – Mobile Marketing • Mobile advergaming – games on the move – using smart phone games as promotional tools • Websites – groups of pages on the www. devoted to one or several topics

More Related