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AMSRO Leaders Forum 2014

AMSRO Leaders Forum 2014. Presentation by Timothy Pilgrim to AMSRO Sydney, Thursday 20 March 2014. AMSRO Code Consultation. AMSRO draft Privacy (Market and Social Research) Code 2014 released for consultation

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AMSRO Leaders Forum 2014

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  1. AMSRO Leaders Forum 2014 Presentation by Timothy Pilgrim to AMSRO Sydney, Thursday 20 March 2014

  2. AMSRO Code Consultation • AMSRO draft Privacy (Market and Social Research) Code 2014 released for consultation • agreat example of an industry taking the necessary steps to rise above minimum compliance • the first voluntary code to commence development under the new privacy laws.

  3. New enforcement powers • conducting assessments of privacy compliance for both Australian Government agencies and private sector organisations • accepting enforceable undertakings • seeking civil penalties in the case of serious or repeated breaches of privacy: $340,000 for individuals and up to $1.7 million for companies • OAIC will continue to work with organisations to ensure compliance.

  4. Privacy Policy Tool • APP 1 — manage personal information in an open and transparent way, and take a proactive approach to informing individuals about how their personal information will be handled. • Entities must have a clearly expressed and up-to-date privacy policy outlining the way they handle personal information. • The privacy policy tool will help you to check that your privacy policy achieves compliance with the APPs.

  5. Guide to conducting privacy impact assessments • conduct a privacy impact assessment (PIA) whenever you institute any new business process or commence a new project that may involve the handling of personal information • approach to conducting a privacy impact assessment may need adjustments to take account of those areas covered by the AMSRO code • the PIA guide is a methodological approach and will maintain its relevance to market and social research industry.

  6. De-identification Resources • OAIC publication — Privacy business resource 4: De-identification of data and information • Designed to help organisations minimise risk, providing information on when, why and how to de-identify personal information. • Also provides guidance on how to assess the risk of re-identification.

  7. Community Attitudes Survey • Increase in awareness of Federal privacy among Australians, with a jump to 82% awareness from 69% in 2007 • Australians continue to be concerned about their personal information being sent overseas (90%) • 95% of Australian say that they should be informed how their information is handled and protected, and if it is lost • 74% of Australians are more concerned about the privacy of their personal information in the online environment than they were 5 years ago • 48% of Australians listed the greatest privacy risk as online services and social media, and only 9% of respondents felt that the social media industry was trustworthy • 63% of Australians have chosen to not deal with a public or private sector organisation due to concerns about the way their personal information is used or protected.

  8. Complaints & Enquiries • 2012-13 financial year: • 1496 privacy complaints received • 2013-14 financial year: • already over 2,000! • Last week we received nearly 700 enquiries to our office • Over the same period last year we received approximately 400

  9. Privacy Awareness Week (PAW) 2014 • Privacy Awareness Week runs from 4–9 May 2014 • Sign up as a PAW Partner! • Let OAIC know if your organisation is running a PAW event • Get involved on Twitter — #PAW2014

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