1 / 9

Illustrated Guide To influence by Kawaski

Illustrated Guide To influence by Kawaski. By Ehtesham Malik and Steven Johnson. 1. Reciprocation. Do something kind for someone and they will repay you. For example: - Give discounts for tweets and shares. 2. Commitment & Consistency.

reya
Télécharger la présentation

Illustrated Guide To influence by Kawaski

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Illustrated Guide To influence by Kawaski By Ehtesham Malik and Steven Johnson

  2. 1. Reciprocation • Do something kind for someone and they will repay you. • For example: - Give discounts for tweets and shares.

  3. 2. Commitment & Consistency • In order to get someone to commit, you must be consistent. • For example: • Ask users to answer online questions and market to them based on the answers.

  4. 3. Social Proof • When people around you are all doing the same thing, you want to do it, too. • Becomes more powerful when the numbers increase. • For example: -Facebook -Twitter -Instagram

  5. 4. Liking • People do business with people they know • Leveraging liking in web marketing • Start a blog, twitter account or email list • Seth Godin (http://sethgodin.typepad.com/)

  6. Seth Blog • Choose your customers first • The moment of highest leverage • Never enough

  7. 5. Authority • Mindless Deference • "rectal earache” • Authority only influences when the target believes in the power • famous Milgram study (http://www.cnr.berkeley.edu/ucce50/ag-labor/7article /article35.htm) • Experts in your field can make for great testimonials and endorsements

  8. Milgram’s Experiment on Obedience to Authority • Why is it so many people obey when they feel pressured? • http://youtu.be/yr5cjyokVUs

  9. 6. Scarcity • The feeling of being in competition for scarce resources has powerful motivating properties • Offer a special version of your product for a limited time in limited quantities

More Related