1 / 3

Internet Usage Trends Among Home Buyers in California (2008)

In 2008, over 92% of home buyers under 44 used the internet for their home search, while 80% of buyers aged 45-64 did the same. A remarkable 87% of all home buyers relied on the internet in their search, with 75% viewing or visiting homes they discovered online. Additionally, 81% highlighted the internet as a crucial tool for their search. Notably, the digital platform outperformed traditional methods like newspapers and yard signs. The increasing prevalence of broadband in homes also indicates a shift toward online home buying.

reyna
Télécharger la présentation

Internet Usage Trends Among Home Buyers in California (2008)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 2009 Website Statistics in California • Interesting Home Buyer Facts*: • More than 92% of home buyers under 44 used the internet to search for a home in 2008. • 8 out of 10 buyers 45-64 years old used the internet to search for homes. • By 2008, 87% of all home buyers used the internet to search for a home. • 3 out of 4 home buyers drove by or viewed a home they saw online. • 81% of buyers said the internet was a very useful tool to search for a home. • In fact, more buyers find their new home through the internet than newspaper home books direct connection with seller and yard signs combined. • Over 78% of all homes use broadband. * 2008 National Association of Realtors Profile of Home Buyers and Sellers

  2. TV drives consumers to *Source: Nielsen AD*Views / A25-54 GRPs Unequivalized. Does Not Include Hispanic TV *Source: Nielsen AD*Views / A25-54 GRPs Unequivalized.

  3. How does compare to our competitors websites? First step taken during home buying process, by age group Source: 2008 Profile of Home Buyers and Sellers

More Related