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Top 3 Tips

Top 3 Tips. Communications Council. Top 3 Tips … befriend powerful people. Fritz Miller Director of Marketing South Dakota fritz.miller@sdpb.org 605-677-6455. Yes, that’s Ira Glass - my newest pal. He’s awesome. Top 3 Tips … for Publicity. Teri L. Sullivan WKNO Promotions Manager

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Top 3 Tips

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  1. Top 3 Tips Communications Council

  2. Top 3 Tips … befriend powerful people Fritz Miller Director of Marketing South Dakota fritz.miller@sdpb.org 605-677-6455 Yes, that’s Ira Glass - my newest pal. He’s awesome.

  3. Top 3 Tips … for Publicity Teri L. Sullivan WKNO Promotions Manager Memphis, TN tlsullivan@wkno.org 901-729-8735

  4. Top 3 Tips … for Publicity Build relationships with the media

  5. Top 3 Tips … for Publicity Build relationships with the media Prioritize your promotions

  6. Top 3 Tips … for Publicity Build relationships with the media Prioritize your promotions Reach out to partner organizations

  7. Top 3 Tips … Social Media (for small departments) Liz Bowles Digital Media Editor North Carolina lbowles@unctv.org 919-549-7054

  8. Top 3 Tips … Social Media (for small departments) Prioritize & Consolidate

  9. Top 3 Tips … Social Media (for small departments) Prioritize & Consolidate Create a posting schedule

  10. Top 3 Tips … Social Media (for small departments) Prioritize & Consolidate Create a posting schedule Identify ‘quickie’ content

  11. Top 3 Tips … Social Media (for small departments)

  12. Top 3 Tips … Branding a Community Impact Initiative • Matt Huelskamp • Director of Brand IdentitySt. Louis, MO • mhuelskamp@ketc.org • 314-512-9117

  13. Top 3 Tips … Branding a Community Impact Initiative Determine the Goals

  14. Top 3 Tips … Branding a Community Impact Initiative Determine the Goals Develop the Branding

  15. Top 3 Tips … Branding a Community Impact Initiative Determine the Goals Develop the Branding Strive for Consistency

  16. Top 3 Tips … for Joint Licensees Meredith Hart Marketing & Communications Director Columbus, OH meredith.hart@wosu.org 614-247-2675

  17. Top 3 Tips … for Joint Licensees Assess Your Resources & Platform Identities

  18. Top 3 Tips … for Joint Licensees • Assess Your Resources & Platform Identities • Establish Internal Priorities Calendar

  19. Top 3 Tips … for Joint Licensees • Assess Your Resources & Platform Identities • Establish Internal Priorities Calendar • Develop Marketing/Creative Briefs

  20. Top 3 Tips … for Legislative Outreach Ashley Barcum Director of Communications Oklahoma abarcum@oeta.tv 405-841-9271

  21. Top 3 Tips … for Legislative Outreach Strong and strategic messaging development

  22. Top 3 Tips … for Legislative Outreach Strong and strategic messaging development Public events that demonstrate value and support

  23. Top 3 Tips … for Legislative Outreach Strong and strategic messaging development Public events that demonstrate value and support Build key relationships and leverage as messengers

  24. One More Tip … Reach Out to Your Colleagues! NETA Communications Council Chair: Matt Huelskamp - Nine Network of Public Media mhuelskamp@ketc.org | 314-512-9117 Vice Chair: Ashley Jefcoat - Mississippi Public Broadcasting ashley.jefcoat@mpbonline.org | 601-432-6436 Past Chair: Ashley Barcum - OETA/Oklahoma City abarcum@oeta.tv | 405-841-9271

  25. One More Tip … Reach Out to Your Colleagues! NETA Communications Council At Large: Jennifer Amend - Wyoming PBS jamend@cwc.edu | 307-855-2372 Liz Bowles - UNC-TV lbowles@unctv.org | 919-549-7054 Meredith Hart - WOSU/Columbus meredith.hart@wosu.org | 614-247-2675 Fritz Miller - South Dakota Public Broadcasting fritz.miller@sdpb.org | 605-677-6455 Tanya Marie Singh - Virgin Islands Public Broadcasting tsingh@wtjx.org | 340-718-3339 Teri Sullivan - WKNO/Memphis tlsullivan@wkno.org | 901-729-8735

  26. One More Tip … Reach Out to Your Colleagues! Lisa Taylor Lehman Communications Council Liaison, NETA llehman@netaonline.org 803-978-1578 Special thank you to Tim Stack and the Utah Education Network for facilitating this webinar.

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