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ACM

ACM. SGB Meeting March 19, 2005 Chicago. Outline. General state Membership Finances Educational initiatives CSTA NCAA ED Council Brand awareness Council Offsite. Membership. Membership is growing Professional 59,900 60,000+ Student 20,700 20,000+ CSTA 1,400 2,000+.

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ACM

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  1. ACM SGB Meeting March 19, 2005 Chicago

  2. Outline • General state • Membership • Finances • Educational initiatives • CSTA • NCAA • ED Council • Brand awareness • Council Offsite

  3. Membership • Membership is growing • Professional 59,900 60,000+ • Student 20,700 20,000+ • CSTA 1,400 2,000+

  4. Membership • Membership is growing • Professional 59,900 60,000+ • Student 20,700 20,000+ • CSTA 1,400 2,000+

  5. Financial Highlights • FY ’05 SIG Projection • Digital Library SIG distribution • Projection: $1,230,000

  6. SIGs - In Perspective • Notes: • DL distribution of $1.23M • Reduced SIG Allocation for 2nd year

  7. SIG Fund Balance

  8. Financial Highlights • DL Distribution in perspective $1,230K

  9. Financial Highlights • DL Distribution in perspective $1,430K

  10. Educational Activities CSTA NCAA ED Council

  11. CSTA • Computer Science Teachers Association • National organization for high school and middle school teachers of computer science • Goal: address a real crisis facing computer science in high schools • Immediate priorities • National standards for curriculum • Resources and professional development for teachers • Building a real community of CS educators • Engage the NCAA

  12. CSTA • Launch • January 1, 2005 • Membership: ~ 2,000 by June 30 • Activities • Reconnecting across ACM educational activities • Refinement of strategic plan • NSF proposal • Advisory Council

  13. Frances E Allen IBM Fellow Retired Phillip B. Gibbon: Principle Scientist, Intel Research Maria Klawe: Dean, Princeton Cathy Neuman: Cisco Networking Academy Greg Papadopoulos: Executive VP & CTO, Sun Debra J. Richardson: Dean, UC Irvine Eric Roberts: Stanford University Kevin Schofield: Strategy and Communications Microsoft Research Walt Jimenez: The College Board CSTA Advisory Council

  14. CSTA • Launch • January 1, 2005 • Membership: ~ 2,000 by June 30 • Activities • Refinement of strategic plan • NSF proposal • Advisory Council • NCAA

  15. NCAA • The issue • Computer science has been eliminated as a core course for meeting initial eligibility • Seriously negative message is going out to parents and students that “computer science doesn’t count” • Yet another example of the challenge to, and marginalization of, computer science at the high school level • Why would the NCAA do this? • Too many courses being put forward by high schools that were nothing more than computer skills • The problem • NCAA says they wanted to keep “real” computer science • Their implementation seems to eliminate all computer science

  16. NCAA • ACM and CSTA are challenging the NCAA • ED Board • SIGCSE • Letter to NCAA • Acknowledges the problem • Asks for an immediate reversal of the decision • Asks for an end to negative communication • Suggest standards: • AP computer science • ACM K-12 Guidelines • Offers to help

  17. NCAA • Endorsements • Computer Science Teachers Association • The College Board • Computing Research Association • National Center for Women and Technology • Bill Wulf, President, National Academy of Engineering • Considering • AAAI • SIAM • Anita Borg Institute • IEEE-CS • Supporting in principle • John Hennessy, President, Stanford University • Graham Spanier, President, Penn State University • Mark Emmert, President, University of Washington • In front of • President, Princeton • President, Georgia Tech • President, University of Colorado

  18. Education Council • ACM educational activities are increasing dramatically • ED Board, SIGs, CSTA, … • Need to ensure better coordination • Reorganizing the ED Board • Smaller Board • Education Council • Education Council • New volunteer structure • Engage all ACM education activities at an annual meeting • Facilitate communication and collaboration across ACM • Foster educational initiatives that might be missed with the current organization

  19. Brand Awareness

  20. Brand Awareness • Multi-year project to raise awareness of ACM • Brand platform • Communications program • The Brand Platform • Developed and vetted over the past year and a half • Endorsed by the ACM Executive Committee • Key elements • ACM and its members advance computing as a science and a profession • Enhancing our skills • Advancing our field • Growing our community • Defining our profession • Promoting our perspectives

  21. IV. DETAILED FINDINGSA. Aided Awareness

  22. ACM, the Association for Computing Machinery, dates back to this decade when ENIAC came on line

  23. % Aided Awareness of Membership Groups in the Computing Field - % Member, Very Familiar, Somewhat Familiar - Total (n=1525) Academic/Educator(n=283) Manager(n=389) Practitioner(n=621) Researcher(n=232) IEEE IEEE - CS ISOC ASIS AIS AITP ACM AMS USENIX ICCA AAAI AWC WWISA Significantly higher at 90% confidence level. Significantly lower at 90% confidence level. Source: Tables 3-15; Q3: Please indicate if you are a member of each organization. If you are not a member, please indicate your degree of familiarity with the organizations: Very familiar, Somewhat familiar, Not a member but only know by name, Never heard of.

  24. % Aided Awareness of Membership Groups in the Computing Field - % Member, Very Familiar, Somewhat Familiar - * US Only * Total US (n=1004) Academic/Educator(n=180) Manager(n=252) Practitioner(n=391) Researcher(n=181) IEEE IEEE - CS ISOC ASIS AIS AITP ACM AMS USENIX ICCA AAAI AWC WWISA Significantly higher at 90% confidence level. Significantly lower at 90% confidence level. Source: Tables 3-15; Q3: Please indicate if you are a member of each organization. If you are not a member, please indicate your degree of familiarity with the organizations: Very familiar, Somewhat familiar, Not a member but only know by name, Never heard of.

  25. % Aided Awareness of Membership Groups in the Computing Field - % Member, Very Familiar, Somewhat Familiar - * Europe Only * Researcher(n=21) Total Europe (n=302) Academic/Educator(n=65) Manager(n=81) Practitioner(n=135) IEEE IEEE - CS ISOC ASIS AIS AITP ACM AMS USENIX ICCA AAAI AWC WWISA Source: Tables 3-15; Q3: Please indicate if you are a member of each organization. If you are not a member, please indicate your degree of familiarity with the organizations: Very familiar, Somewhat familiar, Not a member but only know by name, Never heard of.

  26. % Aided Awareness of Membership Groups in the Computing Field - % Member, Very Familiar, Somewhat Familiar - * Asia Only * Total Asia (n=204) Academic/Educator(n=32) Manager(n=53) Practitioner(n=90) Researcher(n=29) IEEE IEEE - CS ISOC ASIS AIS AITP ACM AMS USENIX ICCA AAAI AWC WWISA Significantly higher at 90% confidence level. Source: Tables 3-15; Q3: Please indicate if you are a member of each organization. If you are not a member, please indicate your degree of familiarity with the organizations: Very familiar, Somewhat familiar, Not a member but only know by name, Never heard of.

  27. IV. DETAILED FINDINGSA. Unaided Awareness

  28. % Unaided Awareness of Membership Groups in the Computing Field - Top Mentions - Total (n=1525) Academic/Educator(n=283) Manager(n=389) Practitioner(n=621) Researcher(n=232) IEEE, Institute for Electrical & Electronics Engineers BCS, British Computer Society ACM, Association for Computing Machinery IEEE-CS, IEEE Computer Society ISOC, Internet Society USENIX, the Advanced Computing Systems Association AITP, Associa-tion of Information Technology Professionals * * * *Denotes less than .5% Significantly higher at 90% confidence level. Source: Tables 65; Q2: Please type in the names of all the membership groups in the computing field (i.e., associations, societies, user groups) that you can think of.

  29. % Unaided Awareness of Membership Groups in the Computing Field - Top Mentions - * US Only * Total US (n=1004) Academic/Educator(n=180) Manager(n=252) Practitioner(n=391) Researcher(n=181) IEEE, Institute for Electrical & Electronics Engineers BCS, British Computer Society * ACM, Association for Computing Machinery IEEE-CS, IEEE Computer Society ISOC, Internet Society USENIX, the Advanced Computing Systems Association AITP, Associa-tion of Information Technology Professionals * * *Denotes less than .5%. Significantly higher at 90% confidence level. Source: Tables 65; Q2: Please type in the names of all the membership groups in the computing field (i.e., associations, societies, user groups) that you can think of.

  30. % Unaided Awareness of Membership Groups in the Computing Field - Top Mentions - * Europe Only * Total Europe (n=302) Academic/Educator(n=65) Manager(n=81) Practitioner(n=135) Researcher(n=21) IEEE, Institute for Electrical & Electronics Engineers BCS, British Computer Society ACM, Association for Computing Machinery IEEE-CS, IEEE Computer Society ISOC, Internet Society USENIX, the Advanced Computing Systems Association AITP, Associa-tion of Information Technology Professionals * * *Denotes less than .5%. Source: Tables 65; Q2: Please type in the names of all the membership groups in the computing field (i.e., associations, societies, user groups) that you can think of.

  31. % Unaided Awareness of Membership Groups in the Computing Field - Top Mentions - * Asia Only * Total (n=204) Academic/Educator(n=32) Manager(n=53) Practitioner(n=90) Researcher(n=29) IEEE, Institute for Electrical & Electronics Engineers BCS, British Computer Society ACM, Association for Computing Machinery IEEE-CS, IEEE Computer Society ISOC, Internet Society USENIX, the Advanced Computing Systems Association AITP, Associa-tion of Information Technology Professionals *Denotes less than .5%. Source: Tables 65; Q2: Please type in the names of all the membership groups in the computing field (i.e., associations, societies, user groups) that you can think of.

  32. Raising Awareness • Many components • Communications program • Focused PR on specific areas • Awards • SIGs • CSTA • Washington policy activities • Studies with impact • Job Migration – Globalization of IT • Voter registration database study

  33. Council Offsite

  34. Council Offsite • ACM Professional Members

  35. Council Offsite • ACM • 61% practitioners and managers • 32% researchers and academics/educators • Overarching brand platform message • ACM and its members advance computing as a science and a profession • Focus of the offsite: • How can ACM better serve professionals (practitioners/managers) and the profession

  36. Council Offsite • Approach • Significant pre-work from a task force comprising • Terry Coatta • Laura Hill • Russ Shackelford • Fran Allen • Steve Bourne • Dave Patterson • Scooter Morris • Telle Whitney • Lynn Stein • Recommendation • Launch a major initiative to services relevant to practitioners and position ACM as really serving both the science and the profession

  37. Initiative • Real support for professional career development. • Major enhancement of professional development resources. • Introduction of an ACM certification program that is a valued specification of individual capability. • Introduction of a graded membership categories • Increase professional recognition for practitioners and managers • Increase local activities and integrate them better into ACM • Actively promote and be an advocate for the IT profession

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