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CommandCentral Service Competitive Analysis

This report provides an analysis of competitors in the CommandCentral service market, including their strengths and weaknesses, market share, and product offerings. The report focuses on the areas of business alignment with IT resources, process automation, server utilization, and long-term viability.

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CommandCentral Service Competitive Analysis

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  1. CommandCentral ServiceCompetitive Analysis October 2005

  2. Index of Competitors

  3. Competitive Differentiation • Business Alignment with IT resources – ‘Views’ functionality allow users to logically map their server resources to business groups for reporting, trending and forecasting • Embedded Process Automation engine – Allows users to automate common data center operations, such as adding servers to a backup policy, provisioning storage and growing or shrinking file systems and databases • Server Utilization capabilities – The Server Utilization engine meters CPU usage against applications over time for trending analysis and chargeback • Ownership of the NetBackup Application – Symantec owns the Netbackup application and provides the tools to report, manage and monitor the backup infrastructure • SRM Data Collection from ECC – For existing ECC deployments, CCS adds value by rolling SRM data into the interface for business level reporting and chargeback • Long Term Viability – Competitors in this space are typically boutique venders providing niche reporting tools for backup activity only

  4. Competitive Market Share: Overview • The Big Six • Aptare – backup • Bocada – backup • Storability – storage (medium) and backup (medium) • ECC – storage (strong) and backup (weak) • CreekPath – storage (strong) and backup (weak) • AppIQ – storage • Not to be feared • HP • CA • IBM • McData • Out of the business • InterSAN • BMC Gartner SRM Market Share - 2003

  5. AppIQ: Company Profile • Date Founded: July 2001 • Purchased by HP September 2005 • HQ: Burlington, MA • Office Locations: Chicago, UK & India • Number of employees (before acquisition): 75 • Product distribution: HDS (since Oct 2003), partnered w/ Sun (Feb 2004), SGI (Sept 2003)

  6. Application Modules Oracle MSFT Exchange Sybase: File Servers NetBackup (beta) NetApp (beta) Business Modules Provisioning Chargeback Global Reporter Report Designer Product: AppIQ StorageAuthority Suite

  7. Competitive: AppIQ • Strengths • Product includes SRM capability • Financially strong due to HP acquisition • Weaknesses • Linked to HP hardware • Legacy HDS partnership • Collecting NBU data is new functionality • Many stability problems in the field • Backup reporting at operational level only

  8. Aptare: Company Profile • Founded in 1993 • Privately held • Offices in Campbell (CA) and New York City • Major customers – Merck, AT&T, SecureData and HP • Alliances – AppIQ, Oracle, SecureData, Source Consulting • Product – StorageConsole 4.0 (v4.0 announced on June 02, 2004)

  9. Product: Aptare StorageConsole • StorageConsole Modules • Data Availability Protection - File-level backup metric analysis enables immediate identification of data availability threats. • Data Recovery Management - Point-and-Click restore tools and up-to-the-minute recovery reports empower end-users and ensure correct data is restored. • Service Level Assurance - Real-time backup performance measured against pre-defined service levels to create organization-wide accountability for service success. • Asset Utilization and Billing - Advanced tracking of storage resource consumption allows for performance optimization and backup window compliance. Usage-based financial tools enable advanced financial management and improved return on investment (ROI).

  10. Competitive: Aptare

  11. Competitive: Aptare • Strengths • Maniacally-focused on NBU reporting • Small and aggressive • Slick user interface • Reporting and some management (point and click restores, configuration) • Weaknesses • Very small, single product company • Significant customization required per account • Point backup tool – only supports NetBackup

  12. Bocada: Company Profile • Founded in 1999 • HQ in Bellevue, WA • Privately held • Major customers (referenceable)– Unilever, Reader’s Digest (300 customers across 15 Countries)

  13. Product: Bocada BackupReport • BackupReport Modules • Backup Reliability and Diagnostics - Provides view of backup activity and error sources by scanning backup servers, clients, and targets across the enterprise. • Backup Resource Management - Provides view of the volume, impact, and source of data backed up over a specific time period. Facility to drill down on data volumes and transfer rates to identify throughput and load imbalances. • Backup Audit and Charge-Back - Maintains an auditable record of all backup activity for automatic charge-back to data owners. It also allows IT groups to comply with service level agreements, enterprise backup policies, and the guidelines of lawyers, accountants, and other policy overseers.

  14. Competitive: Bocada

  15. Competitive: Bocada • Strengths • Early entrant - > 200 customers • Focused on backup reporting market • Wide coverage (NBU, BE, TSM, LGTO, CA, HP) • Good set of default reports • Weaknesses • Windows-only • Not able to keep up with NBU version changes • Significant amount of HTML/SQL to customize • No portal / business reporting capabilities • No workflow capabilities • Point backup tool

  16. Storability: Company Profile • Founded in February 2000 • HQ in Boston; Software Development Center in Pune, India • Original Investors • Battery Ventures, Madison Dearborn, Lightspeed, Technology Partners, Sprout Group, and Lee Munder • Four Rounds - $69 Million in Venture Capital has been raised • No. of employees – 75 (40 in Pune) • Revenue in FY2003 - $ 2.1 MM; Target for FY 2004 - $12 MM • Major customers – Deutsche Bank, AIG, AT&T, Pfizer

  17. Product: Global Storage Manager • Global Storage Manager (GSM) components • Data Collectors • Smart Agents • Host Agents • Messaging & Aggregation Middleware • Set of Management Applications • Documented Access Methods • Management Console: Is a portal for viewing operational status, performance monitoring and trending, utilization, allocation and resource availability.  • Administration Console: Provides an operational view of the storage environment. It communicates with the Agents.

  18. Competitive: Storability Global Storage Manager

  19. Competitive: Storability • Strengths • Early entrant in market • Focused on reporting for storage and backup • Acquired by STK (STK acquired by Sun) • Being driven to large number of backup deals • Strong library and tape management capabilities • Comparable support (NBU, TSM, LGTO) • Weaknesses • Mostly reporting • Old software from SSP • Customization of reporting / portal not as sophisticated

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