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CommandCentral Service Competitive Analysis

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  1. CommandCentral ServiceCompetitive Analysis October 2005

  2. Index of Competitors

  3. Competitive Differentiation • Business Alignment with IT resources – ‘Views’ functionality allow users to logically map their server resources to business groups for reporting, trending and forecasting • Embedded Process Automation engine – Allows users to automate common data center operations, such as adding servers to a backup policy, provisioning storage and growing or shrinking file systems and databases • Server Utilization capabilities – The Server Utilization engine meters CPU usage against applications over time for trending analysis and chargeback • Ownership of the NetBackup Application – Symantec owns the Netbackup application and provides the tools to report, manage and monitor the backup infrastructure • SRM Data Collection from ECC – For existing ECC deployments, CCS adds value by rolling SRM data into the interface for business level reporting and chargeback • Long Term Viability – Competitors in this space are typically boutique venders providing niche reporting tools for backup activity only

  4. Competitive Market Share: Overview • The Big Six • Aptare – backup • Bocada – backup • Storability – storage (medium) and backup (medium) • ECC – storage (strong) and backup (weak) • CreekPath – storage (strong) and backup (weak) • AppIQ – storage • Not to be feared • HP • CA • IBM • McData • Out of the business • InterSAN • BMC Gartner SRM Market Share - 2003

  5. AppIQ: Company Profile • Date Founded: July 2001 • Purchased by HP September 2005 • HQ: Burlington, MA • Office Locations: Chicago, UK & India • Number of employees (before acquisition): 75 • Product distribution: HDS (since Oct 2003), partnered w/ Sun (Feb 2004), SGI (Sept 2003)

  6. Application Modules Oracle MSFT Exchange Sybase: File Servers NetBackup (beta) NetApp (beta) Business Modules Provisioning Chargeback Global Reporter Report Designer Product: AppIQ StorageAuthority Suite

  7. Competitive: AppIQ • Strengths • Product includes SRM capability • Financially strong due to HP acquisition • Weaknesses • Linked to HP hardware • Legacy HDS partnership • Collecting NBU data is new functionality • Many stability problems in the field • Backup reporting at operational level only

  8. Aptare: Company Profile • Founded in 1993 • Privately held • Offices in Campbell (CA) and New York City • Major customers – Merck, AT&T, SecureData and HP • Alliances – AppIQ, Oracle, SecureData, Source Consulting • Product – StorageConsole 4.0 (v4.0 announced on June 02, 2004)

  9. Product: Aptare StorageConsole • StorageConsole Modules • Data Availability Protection - File-level backup metric analysis enables immediate identification of data availability threats. • Data Recovery Management - Point-and-Click restore tools and up-to-the-minute recovery reports empower end-users and ensure correct data is restored. • Service Level Assurance - Real-time backup performance measured against pre-defined service levels to create organization-wide accountability for service success. • Asset Utilization and Billing - Advanced tracking of storage resource consumption allows for performance optimization and backup window compliance. Usage-based financial tools enable advanced financial management and improved return on investment (ROI).

  10. Competitive: Aptare

  11. Competitive: Aptare • Strengths • Maniacally-focused on NBU reporting • Small and aggressive • Slick user interface • Reporting and some management (point and click restores, configuration) • Weaknesses • Very small, single product company • Significant customization required per account • Point backup tool – only supports NetBackup

  12. Bocada: Company Profile • Founded in 1999 • HQ in Bellevue, WA • Privately held • Major customers (referenceable)– Unilever, Reader’s Digest (300 customers across 15 Countries)

  13. Product: Bocada BackupReport • BackupReport Modules • Backup Reliability and Diagnostics - Provides view of backup activity and error sources by scanning backup servers, clients, and targets across the enterprise. • Backup Resource Management - Provides view of the volume, impact, and source of data backed up over a specific time period. Facility to drill down on data volumes and transfer rates to identify throughput and load imbalances. • Backup Audit and Charge-Back - Maintains an auditable record of all backup activity for automatic charge-back to data owners. It also allows IT groups to comply with service level agreements, enterprise backup policies, and the guidelines of lawyers, accountants, and other policy overseers.

  14. Competitive: Bocada

  15. Competitive: Bocada • Strengths • Early entrant - > 200 customers • Focused on backup reporting market • Wide coverage (NBU, BE, TSM, LGTO, CA, HP) • Good set of default reports • Weaknesses • Windows-only • Not able to keep up with NBU version changes • Significant amount of HTML/SQL to customize • No portal / business reporting capabilities • No workflow capabilities • Point backup tool

  16. Storability: Company Profile • Founded in February 2000 • HQ in Boston; Software Development Center in Pune, India • Original Investors • Battery Ventures, Madison Dearborn, Lightspeed, Technology Partners, Sprout Group, and Lee Munder • Four Rounds - $69 Million in Venture Capital has been raised • No. of employees – 75 (40 in Pune) • Revenue in FY2003 - $ 2.1 MM; Target for FY 2004 - $12 MM • Major customers – Deutsche Bank, AIG, AT&T, Pfizer

  17. Product: Global Storage Manager • Global Storage Manager (GSM) components • Data Collectors • Smart Agents • Host Agents • Messaging & Aggregation Middleware • Set of Management Applications • Documented Access Methods • Management Console: Is a portal for viewing operational status, performance monitoring and trending, utilization, allocation and resource availability.  • Administration Console: Provides an operational view of the storage environment. It communicates with the Agents.

  18. Competitive: Storability Global Storage Manager

  19. Competitive: Storability • Strengths • Early entrant in market • Focused on reporting for storage and backup • Acquired by STK (STK acquired by Sun) • Being driven to large number of backup deals • Strong library and tape management capabilities • Comparable support (NBU, TSM, LGTO) • Weaknesses • Mostly reporting • Old software from SSP • Customization of reporting / portal not as sophisticated

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