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Revolutionizing TV Engagement: The Power of Second Screen Apps

At the IAB Forum in Bulgaria, co-founder and CEO Sebastian Vaduva discusses the transformative role of second screen apps in enhancing viewer engagement during TV shows like "Vocea Romaniei." Utilizing a mix of gamification, premium content, and live quizzes, the application enables viewers (ages 18-44) to interact in real-time while watching TV. Highlights from the app's first 48 hours include 50,000 downloads and 250,000 Facebook impressions. Sebastian shares key lessons learned about creating deeper viewer interaction and the importance of cloud technology in enriching the experience.

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Revolutionizing TV Engagement: The Power of Second Screen Apps

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Presentation Transcript

  1. Second Screen AppsReady for Primetime! Sebastian Vaduva Co-founder & CEO T: @sebivaduva E: sebi@appscend.com IAB Forum – Bulgaria. 11.03.2014

  2. Consumers today

  3. Using other devices while watching TV Using Second Device While Watching Television, 18-44 Year Olds IAB study, mid2013

  4. Using other devices while watching TV Chance of Using a Mobile Device to Take Action from Television Prompt IAB study, early 2013

  5. Mobile Device Activity while watching TV

  6. Second-screen marketing and advertising Sponsorship Display advertising Mobile or TV commerce

  7. “Vocea Romaniei” 2nd Screen App • App functionality & aproach. • Gamification mechanisms (points awarded for actions) • Live Quiz: contextual questions delivered in the app during the show • Premium content: video & audio • Timeline ( playground for user comments, shares, likes ) • Take a photo with a coach ( save or share ) • Check-ins ( available in the application during the show) • Deployment on 3 platforms: iOS, Windows Phone, Android

  8. “Vocea Romaniei” 2nd Screen App Stats describing the first 48 hours of app air-time: 50.000 total no. of downloads 24.000 comments posted on timeline 250.000 impressions on Facebook 4.500.000 app page views 3000 instant connections / second 450.000 number of points awarded to users

  9. Lessons Learned 3 Lessons Learned

  10. Lessons Learned 2nd screen is more than check-ins

  11. Lessons Learned Close the interaction loop

  12. Lessons Learned Cloud is crucial piece of the puzzle

  13. One clear message

  14. Thanks for listening! Sebastian Vaduva Twitter: @sebivaduva Email: sebi@appscend.com www.appscend.com

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