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The effective way to publish game in Indonesia’s market

The effective way to publish game in Indonesia’s market. - Ihsan Wahab, Director Altermyth Pandawa. e - sun. e xplore indonesia. population 240. 000. 000. Philippines 93. 26 0 . 000 Vietnam 86. 9 00 . 000 Thailand 69. 1 00 . 000 Myanmar 47. 9 00 . 000 Malaysia 28. 40 0 . 000

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The effective way to publish game in Indonesia’s market

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  1. The effective way to publish game in Indonesia’s market - Ihsan Wahab, Director AltermythPandawa

  2. e - sun

  3. exploreindonesia

  4. population 240. 000. 000 Philippines 93. 260. 000 Vietnam 86. 900. 000 Thailand 69. 100. 000 Myanmar 47. 900. 000 Malaysia 28. 400. 000 Cambodia 14. 100. 000 Singapore 5. 000. 000

  5. population 240. 000. 000 47 million 29 million >12% of global tweets comes from indonesia > 2,4% comes from jakarta 1,4 million

  6. population 240. 000. 000 penetration Mobile 80% Internet 24% PC / Laptop 5% Connected 280. 000. 000 Mobile phone 115. 000. 000 Mobile data package 30. 000. 000 3G 2. 000. 000 Fixed line 60. 000. 000 Internet user

  7. population 240. 000. 000

  8. population 240. 000. 000 penetration customer growth 80% credit cards 3%> mostly one person own more than 2 credit cards banking people 60 million bank customers 16 million credit cards holder

  9. population 240. 000. 000 youngster 55% of population are below 30 years old potential growing market in near future

  10. tap themarket

  11. 2 things • Learn key point to entering the market • Find the effective way to publish

  12. let’s breakdown

  13. key point to entering the market • Fact about market > understand the field • Gamer behavior > fulfill what they need • Select product > suitable content & trend • Localize > title, language, theme, item, price • Monetizing > premium, in-apps purchase, item mall

  14. find theeffective wayto publish • Campaign> action plan • Distribution> find the right partner • Advertisement> online & offline • Event> online & offline, recruitment system, rank • Community> social media, forum, gathering

  15. more deep about the fact

  16. online gamer behavior • 80% online gamer uses prepaid card. • Bank transfer, credit card and pay pal are taking small portion. • Online method raise up, cover 20% of payment market. • Almost 50% of gamer live in greater jakarta area. • Gamer habit is quite unique, they get bored quite fast if you didn’t deliver fast update, pvp and rank system / leader board is a must. • 60% PC online gamer is MMO, 40% casual and raising so fast. • Gamer like publisher which have good management, fast react to any error, conduct many event and prize. • Gamer like playing for MONEY.

  17. revenue trend • Local online payment gateway average revenue is USD 350,000 per month • Almost 45% revenue came from Facebook • Local payment gateway who’s doing online and pre paid card distributionaverage revenue isaround USD 2million • Most of local publisher they produce their own pre paid card and distribute by them self • Still small numbers of transactionby credit cards and telco

  18. publish game ?

  19. user developer “Where I can find many games in a same time?” “I made a game, how do I publish them?” “how people can try my game??” “I want to play a game but I’m getting bored with the existing one, where I can find the new one?” “What people think about my game? “I want a new gaming experience”

  20. effective cost expensive

  21. servicecircle

  22. start local think global

  23. stay connected ihsan.wahab30 id.linkedin.com/in/ihsanwahab ihsan_wahab ihsanwahab

  24. let’s talk +62 817785185 WhatsApp, LINE, KakaoTalk, WeChat ihsan@altermyth.comwww.altermyth.com

  25. thank you terimakasih

  26. enjoythe rest

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