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BUSINESS PLAN of CHEF Catfish Co. Partners: C handima De Silva H amidah SE Msi E uyiuche Unachukwu F e Reyes. Business Proposal Line of Business : Fish Farming Name : CHEF Catfish Co. Expected date of Start-up : January 2011 Location : Nigeria

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  1. BUSINESS PLAN of CHEF Catfish Co. Partners: Chandima De Silva Hamidah SE Msi EuyiucheUnachukwu Fe Reyes

  2. Business Proposal Line of Business : Fish Farming Name : CHEF Catfish Co. Expected date of Start-up : January 2011 Location : Nigeria Objectives : - To earn profit - Supply a nutritious product to the Nigerians - Supply fresh fish, that whenever you want to eat just get it and kill it, unlike of the frozen fish it has chemical to preserve the freshness. - Get a market share of the growing demand of catfish in Nigeria.

  3. Business Proposal Relevant experience : Partners have no experience in catfish farming but one of us has an existing business now. Education : Partners are graduates of different courses. Economics, Accounting, Business Administration and a Doctorate in Finance. Personal Background : Came from a family of businessmen, aggressive , determine to succeed, patient . Detailed Products : Catfish (Clarias Gariepinus)



  6. Market Plan Customers/Consumers: • People of Abuja, Nigeria • Hotels • Restaurants • Food vendors • Supermarkets

  7. Market Plan Suppliers: • Supplier of feeds • Supplier of Fingerlings • Suppliers of vitamins for fingerlings. • Supplier of tanks

  8. Market Plan Competitors: • Areo Farmers • Berens fisheries • Kadi Fisheries • Junio Fisheries • Korodu fish farm estate – the largest in West Africa.

  9. Market Plan Sales Forecast: We forecasted or projected our sales for 1 yr for about 6,000 pcs and have a sales of US $ 13,200. Assumption that all fingerlings are harvested and sold.

  10. Market Plan Marketing Program/Strategies • Distribution of flyers • Complementary cards • Expo exhibition • Do the E-commerce promotion • Go directly to the target market

  11. Production Plan Production/Operations Process: First Step- Put the fingerlings in the 1st pond. Nurture and fed. Second – after 2 mos. Transfer the juvenile size to the 2nd pond.

  12. Production Plan Production/Operations Process: Third step – 2 mos. After again, transfer the table size catfish in the 4th pond. Fourth step –. after 2 mos. again, Transfer the catfish which is now ready for harvest in the 4th pond.

  13. Production Plan Production/Operations Process: It takes 6 mos. Nurturing and feeding before harvesting the grown up fingerlings. We just need a net to transfer the product and to be sure that the fingerling will grow in our desire size or size that it can be harvested. Every pond should have a clean water everyday.

  14. Production Plan Production Layout: Fingerlings Juvenile Table size Harvest size Water Bio aerator (oxygen for catfish)

  15. VIDEOS


  17. Organizational Structure

  18. Job Discripton • Chairman : all coordinating activities,Negotitation to supplier, • Marketing Manager: decide price, distribution channel, • Finance Manager:Decide funding ,payment , accounting and auditing • Human resources Manager: decide salaries, recruitment labor, facilities for labor • Technical Assistant: give guidence to maintain the catfish farm



  21. Required Funds and Fund Raising

  22. Income Forecast

  23. Production Cost

  24. THANK YOU !! Nigeria Philippines Sri Lanka Indonesia Hamidah Eyiuche Chandima Fe

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