420 likes | 675 Vues
BUSINESS PLAN of CHEF Catfish Co. Partners: C handima De Silva H amidah SE Msi E uyiuche Unachukwu F e Reyes. Business Proposal Line of Business : Fish Farming Name : CHEF Catfish Co. Expected date of Start-up : January 2011 Location : Nigeria
E N D
BUSINESS PLAN of CHEF Catfish Co. Partners: Chandima De Silva Hamidah SE Msi EuyiucheUnachukwu Fe Reyes
Business Proposal Line of Business : Fish Farming Name : CHEF Catfish Co. Expected date of Start-up : January 2011 Location : Nigeria Objectives : - To earn profit - Supply a nutritious product to the Nigerians - Supply fresh fish, that whenever you want to eat just get it and kill it, unlike of the frozen fish it has chemical to preserve the freshness. - Get a market share of the growing demand of catfish in Nigeria.
Business Proposal Relevant experience : Partners have no experience in catfish farming but one of us has an existing business now. Education : Partners are graduates of different courses. Economics, Accounting, Business Administration and a Doctorate in Finance. Personal Background : Came from a family of businessmen, aggressive , determine to succeed, patient . Detailed Products : Catfish (Clarias Gariepinus)
Market Plan Customers/Consumers: • People of Abuja, Nigeria • Hotels • Restaurants • Food vendors • Supermarkets
Market Plan Suppliers: • Supplier of feeds • Supplier of Fingerlings • Suppliers of vitamins for fingerlings. • Supplier of tanks
Market Plan Competitors: • Areo Farmers • Berens fisheries • Kadi Fisheries • Junio Fisheries • Korodu fish farm estate – the largest in West Africa.
Market Plan Sales Forecast: We forecasted or projected our sales for 1 yr for about 6,000 pcs and have a sales of US $ 13,200. Assumption that all fingerlings are harvested and sold.
Market Plan Marketing Program/Strategies • Distribution of flyers • Complementary cards • Expo exhibition • Do the E-commerce promotion • Go directly to the target market
Production Plan Production/Operations Process: First Step- Put the fingerlings in the 1st pond. Nurture and fed. Second – after 2 mos. Transfer the juvenile size to the 2nd pond.
Production Plan Production/Operations Process: Third step – 2 mos. After again, transfer the table size catfish in the 4th pond. Fourth step –. after 2 mos. again, Transfer the catfish which is now ready for harvest in the 4th pond.
Production Plan Production/Operations Process: It takes 6 mos. Nurturing and feeding before harvesting the grown up fingerlings. We just need a net to transfer the product and to be sure that the fingerling will grow in our desire size or size that it can be harvested. Every pond should have a clean water everyday.
Production Plan Production Layout: Fingerlings Juvenile Table size Harvest size Water Bio aerator (oxygen for catfish)
Job Discripton • Chairman : all coordinating activities,Negotitation to supplier, • Marketing Manager: decide price, distribution channel, • Finance Manager:Decide funding ,payment , accounting and auditing • Human resources Manager: decide salaries, recruitment labor, facilities for labor • Technical Assistant: give guidence to maintain the catfish farm
THANK YOU !! Nigeria Philippines Sri Lanka Indonesia Hamidah Eyiuche Chandima Fe