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Visual Arguments. Advertising. What to Consider. What is being advertised? Who is advertising? Who is the intended audience? Is this visually/ intellectually stimulating? What message is being conveyed?. What is being advertised?.
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Visual Arguments Advertising
What to Consider • What is being advertised? • Who is advertising? • Who is the intended audience? • Is this visually/ intellectually stimulating? • What message is being conveyed?
What is being advertised? Campari is a bitter Italian aperitif. It is a proprietary blend of herbs and spices, is a brilliant red color, and has an extremely unique flavor which may take some getting used to
Who is advertising? Alcoholic Beverage Company
Is this visually/ intellectually stimulating? Analyze • What is the focus? • People/ Characters in the work? • Significance? • Interaction between people? • Mood? • Colors • Symbols • Anything that seems odd? What message is being conveyed?
Is it successful? Does it get your attention? Is it memorable? Does it make you want the product? Do you agree , morally? Does this accurately portray the product?
What is being advertised? Who is advertising? Who is the intended audience?
What is the focus? • People/ Characters in the work? • Significance? • Interaction between people? • Mood? • Colors • Symbols • Anything that seems odd?
Is it successful? Does it get your attention? Is it memorable? Does it make you want the product? Do you agree , morally? Does this accurately portray the product?