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Taking Charge of Your Heart Health: A Media Campaign for Cardiovascular Disease Awareness

This PowerPoint presentation outlines a comprehensive media campaign focused on raising awareness about cardiovascular disease (CVD) and promoting early detection and prevention strategies. The presentation includes information on the prevalence of CVD, the importance of screening for high cholesterol and high blood pressure, and the impact of these conditions on overall health. The campaign targets different demographic groups, offering free screenings and medical consultations to help individuals understand their risk factors and take proactive steps towards better heart health. Various media channels, such as radio, television, newspapers, and social media, are utilized to reach the target audience effectively. The roles of the media team in coordinating the campaign are also detailed, emphasizing the collaborative efforts involved in raising community awareness about CVD.

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Taking Charge of Your Heart Health: A Media Campaign for Cardiovascular Disease Awareness

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  1. Take Charge of Your Health AEE 440 Christine Adams Powerpoint Presentation caf941@psu.edu Take Charge of Your Health

  2. Cardiovascular Disease (CVD) • #1 cause of death in the U.S. • 860,000 Americans died in 2005 • Early diagnosis/treatment reduces risk • Early screening includes cholesterol and BP checks • Individuals >50 could add 8-11 years

  3. Screening for High Cholesterol

  4. Cholesterol & Blood Pressure (BP) • 65 million Americans have high cholesterol • High cholesterol >200 = increased CVD • Many Americans ??? Cholesterol/BP levels • High BP causes heart attack, stroke & renal insufficiency in adults >18 • BP >130/90 is considered high

  5. Screening for High Blood Pressure

  6. “Take Charge of Your Health” Media Campaign • Location – Blair County, PA • Target audience – Young adults ages 18-25 Adult men ages 40-55 Women ages 45-65 • Free screenings for all participants • Medical personnel available for referrals & questions

  7. Purpose • Identify individuals at risk for CVD • Increase community awareness • Immediate blood cholesterol analysis • Free blood pressure readings • Decrease prevalence/incidence of CVD

  8. Types of Media • Radio – WRKY, W A L Y, WFGY, WRTA • Television- WTAJ-TV & WJAC-TV • Newspaper – Tyrone Daily Herald, Altoona Mirror, Ad Bargain Sheet • Flyers/Posters • Public Service Announcements –WeAreCentralPA.com • Facebook

  9. Roles of Media Team • Media Director: Development of media campaign • Director of Communications: • Public relations • Hiring of personnel • Web Designer • Videographer • Six PSU students: • Four media/communication • Two journalism

  10. Media Campaign Timeline

  11. Cholesterol Overview Video

  12. Cholesterol video overview URL • http://www.youtube.com/watch?v=whADdlGKTA

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