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Indulge in our unique Shredded Baked Chicken, perfectly mixed with coconut, red ginger, chili pepper, green onion, salt, and lemon powder. Gently placed atop a baked potato, this dish is then wrapped in handcrafted baskets lined with banana leaves, retaining the delectable flavors. Targeting the faculty, staff, and students of COM-FSM, we aim to provide a tasty, protein-packed meal that’s perfect for a busy day. Join us for our Bake Sale and enjoy this delicious offering at an affordable price!
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Shredded Baked chicken in potato slice • Chicken will be shredded and mix with coconut, red ginger, chili pepper, green onion, salt, lemon powder. • Gently placed onto the baked potato. • Wrapped up in handcrafted baskets with banana leaf cover in the interior basket. Product strategy: The proposed product is likely to look like this
Target market strategy: • Since operation will take place on campus it is likely that your target market would be the Faculty, staff, and students of COM-FSM
Promotion strategy: 1.) Flyer Bake Sale “Gain your daily protein by a bite of our shredded baked chicken in potato slice” Date: 00/00/00 BU 250 Time: 00:00 Island Chicken Describe your location by landmark or area of town. Special (advance ) order by calling: (691)-320/92_-_ _ _ _
Pricing strategy Total cost of ingredients= $67.60 Total cost of ingredients/1-25% (Markup)/40(expected amount to be produced) $67.60/1-.25=$90.13/40(expected amount to be produced)= $2.25
Place Strategy A formal setting of distribution not only attracts customers, but also provides customers with awareness of price and product