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Forgetting Television

In a rapidly changing media landscape, companies must evolve their marketing strategies to capture consumer attention effectively. With 82% of holiday shoppers influenced by digital content, it's essential for advertisers to deliver clear messages and create a sense of urgency around their products. The rise of mobile devices requires businesses to provide easily accessible information. Marketers should also focus on swift engagement techniques, such as leveraging UPC code scans and product reviews, to keep pace with consumers' fast consumption of media.

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Forgetting Television

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  1. By: Mychal Harris and Kelley Morse Forgetting Television

  2. Consumer Attention • Top 8 media outlets are web based. • People are getting most of their information from online media. • Marketers and advertisers change strategy towards products.

  3. Ways to attract consumer • Catch their attention • Have clear messages in advertisements • Make consumer feel they need your product • Have information about your product easily accessible

  4. Media at Hand • Mobile devices • People are consuming media very quickly and easily. • Companies need to quickly and easily accessible • 82% of Holiday shoppers said digital will impact their choice of retailer, 79% said digital will impact their choice of brand and 77% said digital will influence the type of gift they ultimately buy. ( Ad Age.)

  5. Zero Moment of Truth • Marketers and companies are needing to get the customers attention much quicker due to technology. • Marketers need to rethink how they reach consumers and the timeframe in which they do so. • Scanning UPC codes with smart phones • Reading product reviews with smartphones.

  6. Video http://youtu.be/PzNbPLD-V2Y http://www.youtube.com/watch?v=PzNbPLD-V2Y&feature=player_embedded

  7. Websites and articles • http://adage.com/article/digitalnext/marketers-winning-mobile-consumer-moment-truth/231716/ • http://adage.com/china/article/viewpoint/five-ways-to-attract-consumers-with-disruptive-innovation/147656/ • http://adage.com/article/mediaworks/today-s-consumers-attached-google-amazon/146094/

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