Product Innovations for Intelligent Cities and Citizens

1. Product Innovations for Intelligent Cities and Citizens Product Camp | November 10, 2018 Tracey DeLeeuw, Commercial Technology Products Leader, Digital Products and Solutions, EY Global Executive

2. Promise of new approaches for products, solutions and services

3. How does technology help drive better outcomes? “Better” is the social outcome done with higher productivity; major technological applications are emerging every day that help address three fundamental dimensions of current delivery systems 1 Technology helps us understand the issues better and intervene more effectively 2 Technology enables our ability to work cooperatively with multi-player delivery systems 3 Technology helps us measure, monitor and manage performance in a more rigorous and transparent manner

4. Smart and Intelligent City Examples

5. Social Impact in a Smart City Connected citizens provide a new way to deliver new services to achieve essential outcomes Efficient + Scalable Sustainable Safe Easy Roads Citizen Centric Agile, diverse, collaborative, unified, automated Green, Net zero, shared, resilient, open, inclusive Decongested, shared, flowing and fast, convenient Simple single interface for all services, personal A connected city and it’s eco system help citizens thrive and become happier Issue: Cross silo services require sharing, are live, need automation, are complex, need governance Happy Wise Wealthy Healthy Happy Digitally literate, skilled, informed, knowledgeable Sheltered, employed, included, opportunity, network Active, fed, mentally well, hopeful, cared for Easier, safer, inclusive, serving, secure, measurable A digital advantage for the disadvantaged benefits everyone Smart tech enables brilliant new life changing services for citizens Elder: Housing, social, healthy, transportation, monitoring, wearables, blood testing, meds tracking, social interaction assurance, fall coverage, general safety At Risk: (Youth, kids, 55+, new Canadians, special needs) Education, apprenticeships, job matching, training, Companionship, living, family, dance, walk, Community events Mobility, food security, financial support Medical care: Info access, single point of care, personal support, video support, Post op, homecare, remote monitoring, telemedicine Grandma in the City Keeping seniors fit, mobile, fed, included and well is critical for a happy city. Data sharing and digital connections are key.. Down Smart Street Corners Digital street devices, stacked together, covering areas below, Up Around Move Through Sub-terrain sensing, road and water maintenance Drones, spectrum use, WIFI, cameras, air control, 5G, cloud Suburban flow, visitors, delivery, GIS info, trade Transit, bikes, robots, sharing, incidents at and above grade will radically improve flow, operations and costs. Sharing plans and resources is key

6. Creative Ideas for Financing Social Outcomes Pedestrian Safety Digital Literacy Health + Wellness • New Solution Ideas • New Business Models and Collectives • New Funding and Financing Hybrids

7. Smart Intersections = Safety for Pedestrians • What if….? • Techorganizations contributed devices and tech to make each intersection super advanced with cameras and IoT and the best automation – and data was SHARED. • Safer roads with pedestrian detection • Brighter lights at night • Traffic controls change based on traffic types • Loud audio cues for drivers and people • Integration with smart cars + breaks • Lower cost to the City Smart Corner Street Alliance • Pain and priority for everyone • Co-invest in exchange for rights to live data, content and info • Ongoing: co-optimize with collective SLA

8. Digital Literacy: Youth and Employment • What if….? • A SHAREDdigital literacy platform was created by private enterprise, with private and public sector education partners and large employers – who provided learning content for jobs? • Youth have a pathway to exciting careers • Private and Public Sector organizations have re-training for staff and executive • Families stay digital literate and employable • New tech training is always available • Testing, course creation, collaboration is easy Literacy Alliance • Collectively address the skills shortage and skills righting issues facing society. • Ensure available training on new tech (support ecosystem, adoption) • Gap in professional credentials as technology changes how the profession works • New skills for emerging technologies and 4th industrial revolution innovations

9. Happy + Healthy Aging @ Home • What if….? • Pharma companies, Doctors, private healthcare providers and Hospitals ‘tricked out’ Grandma with wearables, apps, monitoring, testing and alerts and data was SHARED. • Seniors stay @ home longer with better care • Connected seniors are included and active • Family helps monitor, care and include seniors • Testing, drug conflicts, pre and post op care • Coordinated care with private care givers • Lower cost to the Province, City and Feds • Text Here Happy @ Home Aging Alliance • Connected Granny knows of social events, food programs, fitness and activity programs and education programs to help keep them included, active and feeling sharp and healthy. • Granny has the means to connect with children, youth and others their own age and feel included • Private companies co-invest in exchange for rights to live data, content and info • Ongoing: Co-optimize with collective SLA between Gov’t, Private Companies, NGOs

10. Health + Wellness Thing String for Easier, Happier Aging • New Business Model • Grandma ‘OPTS IN’ and has wearables, in-suite cameras, apps, tablet • Participating companies have (paid) access to data and information (privacy protected) • Some Government departments fund part of the operations • Citizen financial participation is optional Outcomes Outcomes New digital care paths Connected Devices 24/7 Care team planning Aging Society Best Care Effectiveness • Data driven, automated, self service, streamlined • Asset utilization, event response, accuracy, MRO • Inclusive, accessible, lean, collaborative, optimized • Holistic, team • Protocols, shared plan • Pre-emptive, monitored • Emergency response AI • Fast dispatch • Nearest, best service choice • Family Care • Portal • Post-op • Collaboration • Mobility+ • Homecare • Remote Experts • Video appointment • At home testing • Social Wellness Scalable + Agile • Eldercare • Monitoring Shared network Underground sensors Overhead signs LED Lighting z Cameras Sensors Monitors • Reduced drain • Optimize care for elders • AI Diagnostics • Secure info • Shared Care alternatives • 24/7 testing Quality of Life and Care • Issue: Location based care creates bottlenecks, is costly to operate, hard to scale, is not connected • Improve social, mental, fitness, food, financial wellness in life • Reduce health risks, hospital stay, stress, costs with monitoring • Help Drs and Nurses care for more people, fast, better and easier • Solution: • Digital Health + Wellness Thing String: Connected Care Platform • City Thing String: Network, cloud, data, analytics, governance, visualization, sharing • Shared operations model: tech, business, resources, standards, security, P3 plan • Departments: Hospitals, Homecare, Transport, Testing Labs, Family Services, Rehab

11. Digital Twins A ‘Digital Twin’ is a model of the product that replicates operation and data visually. Digital twins are used for product development, product and pre-emptive maintenance, training, trouble shooting, integration and simulations and scenarios. Digital twins are appearing at each stage of product development and operations in virtually all sectors. Digital twins enables AI, automation and M2M and ML (machine learning) visualizations for process transformations Image Source: Altoros.com

12. Product + Tech Pairing • Barbie gets a clothing app with in app purchases and subscription to fashion tips by text • GI Joe gets a fashion, fitness and fondness kit that teaches him to look and feel great – and treat women fabulously – through a teaching and competition app • Binder and paper sets come with a digital paper binders for storing students’ content for use on the fly without carrying heavy backpacks (converged product Everlast) • Toothbrush comes with an app to help you brush better (here!)

13. 3D Printing • Advanced Manufacturing: Urban Industrial Belts • Maker distributed marketplace models • 3D printed parts • 3D printed IoT and devices • IP design protection • 3D printed houses

14. Vocativ and Passivdom 3D Printed Homes

15. Personalized Production • Medical devices • Custom orthotics and shoes • Printed eyeglasses • Digital fitting • Digital monitoring • Digital re-supply

16. Jobs, Skills, Services, Interfaces, Experiences Passive, inanimate products have short shelf life, high R&D and sales cost compared to active products with digital connections, which are more of a channel than a sale. • People want tech to deliver major solution outcomes like happy aging, living long at home, staying healthy, easy transit, affordable food and housing • Everything new has with it new and important jobs • Existing jobs across the entire supply chain will change • Products and service will be live and on board products of the future

17. Localized Supply Chain Nearby Manufacturing • 3D printing parts, IoT devices for City and Corporations • Local maker market for entrepreneurs • Shared 3D printers IP infrastructure GHG Reductions • Eco products • Hemp fabric • Sustainable packaging • Local procurement • Local food supply Agile: Pop-up Production • 3D printed, response based solutions for localized emergency production runs • Promotional products for local events • Local corner store 3D printers

18. Circular Economy: Re-use, repurpose, recycle, eco friendly, sustainable • A regenerative economic model—the circular economy—is starting to help companies create more value while reducing their dependence on scarce resources. (McKinsey) Plastic Brick Homes Container Homes

19. Conclusion Things you can do to change the City for the Citizen • Stop the packaging pain • Create 2 ways connections to lower the cost of sale • Create apps with in app purchases for all products • MAKE products with a second life (after use) • MAKE environmentally conscious product decisions • MAKE products with something re-used in them • MAKE product IP ready for paid 3D printing plans • MAKE what the customer wants • MAKE new products by partnering with Cities and Citizens Or….. Cities and Citizens will make what they need for themselves

20. Contact information Tracey De Leeuw Commercial Technology Products Leader, Digital Products and Solutions, Global Markets +1 416 943 2990 tracey.deleeuw@ca.ey.com