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Online Direct Marketing

Discover the best practices for online direct marketing, including the benefits of using postcards, eNewsletters, and blogging. Explore powerful tools like RSS feeds and LinkedIn to enhance your outreach efforts. Learn how to efficiently manage your content subscriptions, reduce email overload, and consolidate news into one source. Get insights on Google Author Rank and effective message sharing via second connections on LinkedIn. Access resources for creating compelling Google URLs and tracking your email campaigns effectively.

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Online Direct Marketing

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Presentation Transcript

  1. Online Direct Marketing

  2. Today’s Topics • Post cards • eNewletters • Blogging • RSS • LinkedIn • rel=author • URL Builder

  3. www.canadapost.ca/web/business/solutions.page Or www.directmarketingonline.ca

  4. eNewletters

  5. Blogging BEST FREE BLOGGING SITES By Brandon Widder http://www.digitaltrends.com/social-media/best-free-blogging-sites/

  6. RSS and Feedly • Advantages: • Less email overload • Quick to read • Less clutter (consolidated) • All news in one place • Subscribe to what you want • Another place for searching • Access anywhere • Easy to unsubscribe RSS Feeds Advantages and Disadvantages http://www.samirkamble.com/rss-feeds-advantages-and-disadvantages/

  7. LinkedIn • Message via 2nd connections • Upgrade and connect • Co-branded message with LinkedIn

  8. AuthorRank • AuthorRank: • Photo shows up by results • One more signal • Connected to Google+ • Trust and authenticity Google Author Rank: Has Google Chairman Eric Schmidt Now Confirmed It? http://www.virante.org/blog/2013/02/06/google-author-rank-has-google-chairman-eric-schmidt-now-confirmed-it/

  9. Rel=Author • Rel=Author: • Head shots • Your Google+ profile • Contributor to... • Adding your bio to WordPress What is your Google+ ID? Rel=Author : How To Do Google Rel=Author in WordPress by Elizabeth Jamieson http://www.youtube.com/watch?v=YyIQzHD8rBY http://www.devonwebdesigners.com/3278/relauthor-step-by-step-for-wordpress/

  10. Google URL Builder • Google URL Builder Tool (15 min) Attribution Solutions with Google Analytics by CardinalPath http://youtu.be/Es_JDC4KJMo

  11. Email Campaign Tracking • Email Campaign Tracking (20 min) Attribution Solutions with Google Analytics by CardinalPath http://youtu.be/Es_JDC4KJMo

  12. Questions? Jeff Nelson, MBA 403-410-3803 jeff.nelson@anduro.com @JeffxNelson

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