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Collaborative consumption in the changing labour market

Collaborative consumption in the changing labour market. Future Hipsters. Where does this story start?. Let me introduce this guy…. The first mass manufactured car. The “Model T” (1908). “No man making a good salary will be unable to own one ”. “Evolution of Consumption”. Ownership.

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Collaborative consumption in the changing labour market

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  1. Collaborative consumption in the changing labour market

  2. Future Hipsters

  3. Where does this story start?

  4. Let me introduce this guy…

  5. The first mass manufactured car The “Model T” (1908) “No man making a good salary will be unable to own one”

  6. “Evolution of Consumption” Ownership Accumulation Substitution

  7. Access today Economic Technology Social We’re moving from a world where we’re organised around ownership to one organised around access to assets

  8. Collaborative consumption “A class of economic arrangements in which participants share access to products or services, rather than having individual ownership”

  9. Where is the change? Idling Capacity + Critical Mass + High Costs Transportation Product & Apparel Hospitality Leisure

  10. Generation Comparison. Need for new platforms. Generation Comparison – how the different generations approach their professional life. Source: HARRIER HUMAN CAPITAL, 2013

  11. Millenials

  12. Shifting Collaborative Values Collaboration Empowerment Openness Humanness New Currency Trust between strangers

  13. Where is the change? Finance Labour Education & Skill Hubs

  14. Finance: Crowd Funding

  15. Labour: Task Economy Aussies could be making $700m extra income • 9 out of 10 of workers want to earn extra income in their spare time • While 35% of Australians work full-time, over 90% want flexibility not 9 to 5

  16. Education: Coursera THE LARGEST MOOC IN THE WORLD 100 UNIVERSITIES IN 19 CITIES 5.5MILLION STUDENTS NEW LEARNING HUBS

  17. Change of business strategy to new growth areas Consumer Proposition to Trade Deliverables Task Casual Part-time Full-time Entrepreneurs Consumer Proposition Helping you monetise your time DATA C1 Employer Branding Trade Proposition Digital Head Hunter Media Suite Helping you grow your business by connecting you with targeted audiences.

  18. This is not a passing trend, this is a work revolution THE THREAT COMES FROM THE PEOPLE Companies must evolve their business models to avoid becoming disintermediated by customers who connect with each other

  19. Thank you

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