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NIELSEN’S ROADMAP FOR CROSS-PLATFORM RATINGS:

NIELSEN’S ROADMAP FOR CROSS-PLATFORM RATINGS: . Innovation to Support Linear & Digital Ad Models. Why is measuring across platforms important?. Cross Platform Campaign Spend to R each W ithin 3 Years. Watching Video on Smartphone In 2013. 50 %. 25 %.

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NIELSEN’S ROADMAP FOR CROSS-PLATFORM RATINGS:

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  1. NIELSEN’S ROADMAP FOR CROSS-PLATFORM RATINGS: Innovation to Support Linear & Digital Ad Models

  2. Why is measuring across platforms important? Cross Platform Campaign Spend to Reach Within 3 Years Watching Video on Smartphone In 2013 50% 25% Source: Nielsen Cross-Platform Report Q4 2013, table 3; ???

  3. Multiple facets of cross platform measurement BY ADVERTISING MODEL BY DELIVERY TYPE BY DEVICE TYPE BY USAGE

  4. The 6 important things TrueComparability to TV Common, Single-Source, Highly Representative Panel Mobile Measurement Viewability MRC Accreditation and Constant Auditing Digital Coverage and Sample Size

  5. High Quality Panels are Key Critical for gold standard measurement & precise Cross Platform calibrations TODAY MID ‘14 – MID ‘15 ~20,550HH’s ~3,200HH’s NATIONAL/LOCAL PEOPLE METER HOMES NEW PEOPLE METER HOMES ~9,800HH’s ~1,500HH’s TV & PC HOMES NEW TV & PC HOMES ~15,000HH’s TABLET & MOBILE PANELISTS

  6. A High Quality Representative Panel Anchors all Measurement TWO TYPES OF VIDEO CONTENT COMPARABLE OVERNIGHT RATING Native Digital Content SOFTWARE METER Digital Video Ratings BIG DATA ENABLED MEASUREMENT ONE CLIENT-SIDE IMPLEMENTATION Cross Platform ONE ENCODING PROCESS GOLD STANDARD PROCESS TV Ratings UNIVERSAL MRC ACCREDITED TV Originated Content Nielsen Online Campaign Ratings is accredited by the Media Rating Council (MRC). Featured elements including DMA, verification and viewability are not currently accredited, but are undergoing review by MRC.

  7. Timing—MEASUREMENT footprint 2014 DEVICE Linear TV(C3/7) AD MODEL De-duplicated audience across ad models Digital Dynamic De-duplicated audience across screens In currency (C-3) or where comparable Digital Ratings are provided

  8. De-duplication comes from knowing who’s at the screen NIELSEN CROSS-PLATFORM HOMES PANEL LINEAR RATINGS DIGITAL RATINGS TV Individuals determined from Nielsen Households Digital Individuals identified by 180MM person panel and validated by TV Panel CROSS-PLATFORM REACH

  9. Flexibility in monetization and growth opportunities • Broadcasters can now get C3 Ratings for eligible content viewed on mobile devices • Broadcasters can now be flexible outside of the C3 window knowing that they’ll get comparable ratings • Advertisers can feel confident in the quality of the numbers that they receive • Advertisers get validation that their video ad was viewed by the demographic they paid for • Digital publishers can compete against TV for Video ad dollars • Digital benefits from the same quality and rigor as traditional TV

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