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Conducting Surveys

Conducting Surveys. Chapter 13. Researcher Administered Surveys. Clarify confusions and misunderstandings Prompt participants to respond Establish rapport with participants. Self-administered Surveys. Cost less No opportunity to bias participants Convenient for participants

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Conducting Surveys

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  1. Conducting Surveys Chapter 13

  2. Researcher Administered Surveys • Clarify confusions and misunderstandings • Prompt participants to respond • Establish rapport with participants Learning Objective One

  3. Self-administered Surveys • Cost less • No opportunity to bias participants • Convenient for participants • Privacy for participants Learning Objective One

  4. Personally Administered Surveys • Predominate method • Researcher can use visual prompts • Conducted at: • Company • Home • Other businesses • Public place Learning Objective Two

  5. Computer Aided Surveying • Use of handheld device • Researcher enters answers • No data entry costs • No data entry errors • Automatic routing of questions Learning Objective Two

  6. Telephone Surveys • Expand surveying geographically • Can reach people at home • Participants can remain anonymous • Difficulties • People do not respond • Growing use of cell phones • Do-not-call lists • Caller ID Learning Objective Two

  7. Mail Surveys • Everyone has a physical address • Lists from commercial providers or government agency • Success dependent on quality of the list • No means to encourage completion • Must wait for response Learning Objective Three

  8. Web-based Surveys • Use of email for short surveys • Emails used to provide web address of survey • Many software packages available • Results tabulated immediately • Restricts participants to those who use computers Learning Objective Three

  9. Motivations for Participation • Desire to assist others • Interest in giving their opinions • Interest in topic • Fulfills need for attention • Personal gain Learning Objective Four

  10. Providing Information • Purpose of research • Sample and methodology • Assure confidentiality • Communicate benefits • Describe time commitment • Include return instructions Learning Objective Four

  11. Self-administered Survey Process • Write research question • Select sample • Decide method • Select times/location • Mail survey or open website • Wait for results • Analyze and report Learning Objective Five

  12. Researcher Administered Survey Process • Write research question • Select sample • Decide method • Select times/location • Identify staffing needs • Hire and train • Conduct • Analyze and report Learning Objective Five

  13. Training of Survey Takers • Describe topic • Explain survey structure • Define roles • Practice role playing • Supervise and monitor Learning Objective Five

  14. Conducting Researcher Administered • Introduce • Explain purpose and sample • Determine eligibility • Explain time requirements • Obtain consent • Conduct survey • Thank Learning Objective Five

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