1 / 10

BA 495

TORY BOLINE CHARLIE KENT JULIE STEINER. BA 495. Swedish retail company that operates in 40 different countries/territories worldwide. 37 are located in the United States Founded in 1926 by Ingvar Kamprad

roana
Télécharger la présentation

BA 495

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TORY BOLINE CHARLIE KENT JULIE STEINER BA 495

  2. Swedish retail company that operates in 40 different countries/territories worldwide. 37 are located in the United States Founded in 1926 by Ingvar Kamprad 1990 Children’s IKEA is introduced that focuses on home furnishing solutions to met the needs of families with children COMPANY BACKGROUND

  3. Facts and Figures • In 2009 sales reached a high of 21.5 Billion Euros, a 1.4% increase from 2008 • To show growth of IKEA, sales in 1999 were 7.6 Billion Euros • Only 15% of the company sales are from US stores, 80% are in Europe

  4. Low prices BUT still being responsible for people and the environment Children’s Rights IKEA uses a distribution strategy to utilize fuel saving transportation techniques that are cost effective and environmentally friendly Ikea Vision

  5. CUSTOMER SATISFACTION • Daycare services • Children play with IKEA toys • Layout strategy • Something for all ages • Small food court • Helpful employees • 90 day return policy • IKEA Card

  6. Customer Satisfaction • Maps and customer help desk in every area of the store • Frequent promotions • Offer pencils, paper, tape measures, store guides, catalogues, shopping carts, shopping bags and strollers to all customers • IKEA Business Network- to promote businesses, share knowledge, attend local events with creative entrepreneurs

  7. Population TRENDS • IKEA’s primary target market is families with children • To accommodate the aging population, IKEA offers an in home assembly service • To accommodate the younger population, IKEA created Children’s IKEA • Successful International Company located in 40 countries/territories

  8. The IKEA catalogue is printed in 27 different languages Language option available on IKEA website Offer information/maps on store experience in different languages that are common to the area Ethnic Trends

  9. Geographic Trends • IKEA has a think local, act global product procurement strategy • Culturally sensitive to differences in geographic tastes and preferences • Since IKEA is a “one stopshop” consumers will travel the distance

  10. www.IKEA.com www.youtube.com Dunne, Patrick, Robert Lusch, and James Carver. Retailing. Mason: South-Western Cengage Learning, 2011 Thank you Sources

More Related