1 / 40

Getting the Scientific Word Out: Fun or Frustration?

Getting the Scientific Word Out: Fun or Frustration?. Biocomplexity LWI/CC October 4, 2003 Terry L. Root. Getting the Scientific Word Out: Fun or Frustration?. YES!!. 1. Personal Examples 2. “Rules” of Public Speaking 3. What can we do?. Examples. Root’s 2.5 Rule

robert-larson
Télécharger la présentation

Getting the Scientific Word Out: Fun or Frustration?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Getting the Scientific Word Out: Fun or Frustration? Biocomplexity LWI/CC October 4, 2003 Terry L. Root

  2. Getting the Scientific Word Out: Fun or Frustration? YES!!

  3. 1. Personal Examples2. “Rules” of Public Speaking3. What can we do?

  4. Examples • Root’s 2.5 Rule • Warnings from the Wild • Meta-Analysis

  5. Root’s 2.5 Rule • News and Views • Australian Headline

  6. Aldo Leopold Leadership Program • Training • On Camera • Hostile Interviewers • Practice

  7. Warnings from the Wild • Provided a “hook” • Elizabeth Losey • “Talking-head” interview • Film on location

  8. Warnings from the Wild • Provided a hook • Elizabeth Losey • “Talking-head” interview • Film on location

  9. Warnings from the Wild • Provided a hook • Elizabeth Losey • Talking-head interview • Film on location

  10. Meta-Analysis

  11. Meta-Analysis • Front Page of NYTimes • New twist on “old” story

  12. Meta-Analysis • Front Page of NYTimes • New twist on “old” story • Empirical rather than theoretical

  13. Meta-Analysis • Front Page of NYTimes • New twist on “old” story • Empirical rather than theoretical • Slow news day

  14. Meta-Analysis • Front page of ~70 major newspapers in US • NYTimes

  15. Meta-Analysis • NBC Nightly News “President Bush may not believe in global warming, but the plants and animals do!”—Tom Brokaw

  16. Personal Examples • 2. “Rules” of Public Speaking • What can we do?

  17. “Rules” for Public Speaking • Know your audience • Know your biases • Don’t distort science with values • Defend values separately

  18. Public Understanding of Science (1988)

  19. Public Understanding of Science (1988)

  20. Public Understanding of Science (1988)

  21. Public Understanding of Science (1988)

  22. Public Understanding of Science (1988)

  23. Public Understanding of Science (1988)

  24. “Rules” for Public Speaking • Know your audience • Know your biases • Don’t distort science with values • Defend values separately

  25. “Rules” for Public Speaking • Know your audience • Know your biases • Don’t distort science with values • Defend values separately

  26. “Rules” for Public Speaking • Know your audience • Know your biases • Don’t distort science with values • Defend values separately

  27. So, What to do? • Maintain credibility • Careful what you say • Return calls promptly • Spend 15 minutes “training” journalist in your work

  28. So, What to do? • Ask to see the article before publication • Establish relationships with journalists • Actions will be looked down on by colleagues

  29. So, What to do? • Develop 15 sec, 30 sec, 1 min, 3 min sound bites • Use metaphors • Use humor • When you don’t know, don’t “wing it”

  30. Most Importantly Have Fun!

  31. 1. Personal Examples2. “Rules” of Public Speaking3. Difference in Science and Media “Cultures”4. What can we do?

  32. Details Important (caveats) Value-free Work Speak Jargon Time & Space Limited Freq. Set in Context of Values Jargon-free Science & Media

  33. Don’t know what makes a “good story” Must be 95% sure Don’t understand cost to scientists Opinions from knowledgeable scientists OK Science & Media

  34. Research takes time Concentrate on unknown Deadlines are short (return calls quickly) Concentrate on known Science & Media

  35. Goal to “find the truth” Work on small part of problems Goal to get an audience (e.g., sell papers) Want the BIG picture Science & Media

More Related