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This project aims to raise awareness on climate change implications, empower local communities in decision-making, and integrate traditional knowledge with scientific research. Strategies include workshops, videos, printed materials, and leveraging technology for effective communication. By linking climate change with livelihood impacts and connecting with local examples, the initiative seeks to influence national policies and build resilience in the face of environmental changes. The project emphasizes clear, accurate messaging, addressing social, cultural, and economic factors that impact adaptive capacity. It promotes a proactive approach to change, fostering collaboration among various stakeholders to implement sustainable adaptation strategies.
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Communicating Climate Change to Local Communities Etuati Ropeti
Why????? • Raise awareness of CC implications that assist with the decision making in building resilience • Community play a vital role in implementing adaptation and disaster risk reduction strategies • Influence national policies • Traditional knowledge to be integrated into scientific research for effective adaptation strategies • Support for local adaptation activities
Tools and techniques for communicating CC • Planning • Target audiences • How the message is delivered • Short-term • Long-term • Costs • Coverage • Workshops • Village level • School/teachers program • Church/youth programs • Village mayors meetings • Women representatives meetings
Tools and techniques for communicating CC • Videos • Marine environment awareness programs • Languages • Context • Practical alternatives • Simple information • Research results • Information sheets • Variety of topics • Understanding of the marine environment eg. healthy marine environment and well managed fishery stands better chances of survival under a changing environment
Tools and techniques for communicating CC • Printed materials • Articles • Advertisements/news papers • Media releases • Newsworthy • Photographs • Poster Competition • Poem competition • Open Days • School Quizzes • Talkback shows
Some tips for communicating CC • Understanding the issues and concepts before communicating to others • Better able to explain • Build on people’s knowledge base and experience • Plain language
Some tips for communicating CC • Clear, accurate and simple message with local examples • Impacts on livelihood • Food security • Safety at sea • Diseases • Building resilience through managing the marine ecosystem • Connect with current events
Some tips for communicating CC • Link CC with environmental and social issues • High dependence on fish products for protein • Low capacity to adapt to change due to comparatively small or weak economies • Social, cultural and traditional aspects limit people’s adaptive capacity i.e. caste, religion • Environmental changes affect people differently and through interactions with social factors
Some tips for communicating CC • Doable and realistic • Anticipate and respond to change • Minimize and recover from the consequences of change • Take advantage of new opportunities arising from change
Some tips for communicating CC • Build on from existing CBFM, CEAFM, CBRM initiatives and processes
Moving forward • Communication plan • Culture/Traditional protocols and knowledge • One Team Approach • Government of Fiji Concept of “One Centre, One Product • Resource sharing/Implementation