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BC 2800 Vet

BC 2800 Vet. Content. 1. Vet market overview. 2. BC-2800Vet selling points. 3. Competitors. 3. Unique benefits of BC-3000Plus. Veterinary Diagnostic Market. Commercial Animal Production. 900 Mio $. + 6%. + 2%. 600 Mio $.

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BC 2800 Vet

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  1. BC 2800 Vet

  2. Content 1. Vet market overview 2. BC-2800Vet selling points 3. Competitors 3. Unique benefits of BC-3000Plus

  3. Veterinary Diagnostic Market CommercialAnimal Production 900 Mio $ + 6% + 2% 600 Mio $ Source: In vitro diagnostics, Merrill Lynch, 2000-11 | Animal Pharm Report 2004 Companion Animal Health

  4. West EU & USA

  5. Fast facts 72 81 60 56 40,000 33,000 7 5 EUROPE USA Cat, dog and horse in millions Source: National Pet Owners Survey, APPMA, 2007-2008 | Eurostat Database

  6. USA Source: National Pet Owners Survey, APPMA, 2007-2008

  7. Veterinary Diagnostic Lab (VDL) USA as an example: • Most of VDLs are associated with Universities - Veterinary schools - Land-grant colleges – Veterinary Science or Animal Science Departments • Some are linked solely to the state Department of Agriculture • Some are private for-profit laboratories specializing in companion animal biopsy, microbiology and clinical pathology services • Some are resources for a specific function - zoos and wild animal parks - State Departments of Fish and Game

  8. In-house VDL Station Hematology Electrolyte and Blood gas Centrifuge Chemistry Microscope

  9. Common Tests in VDL “ Profile ”

  10. Profile Full hematology + Biochemistry £ 29 + Pathologist interpretation + Fibrinogen included routinely for horse Comprehensive routine laboratory data

  11. Price £ 61.88 £ 32.00 IDEXX General Health Profile (Biochemical: ALB, ALKP, ALT, AMYL, BUN, Ca, CHOL, CREA, GLOB, GLU, PHOS, TBIL, TP ) An example biochemical profile price in a UK veterinary practice £ 92.00 Combine offer for CBC+DIFF and urinalysis in the same practice

  12. Diagnostic service s in VDL are soaring …

  13. 2 interesting numbers … $1,400 70%

  14. Industry Players Top 10 Veterinary Diagnostic Companies in 2007 Revenue in Mio $

  15. The Concerns The Product Easy operation Less manual review (accuracy) Save Time Less maintenance Save Investment Economy instrument Low running cost

  16. Content 1. Vet market overview 2. BC-2800Vet selling points 3. Competitors 3. Unique benefits of BC-3000Plus

  17. Basic features • 3-part differentiation of WBC,18 parameters +3 histograms for 7 animals; • Throughput: 25 samples per hour; • 13 animal species (dot, cat, horse, rabbit, rat, mouse, camel, cow, buffalo, monkey, sheep, goat, pig ) +3 self-defined animals • Time-pack reagent kits • Optional parts: external printer, Bar code scanner and Vet DMS (Data Management Software) • 7.8” Large color LCD display ;

  18. Benefits of BC-2800Vet Easy-of-Use Large Display; Convenient data input; Easy operation Accurate Reliable technology; Original reagents; QC programs; Economical More animal; Low reagent consumption; Less maintenance

  19. 7.8inch Color Screen One-screen information display

  20. Easy Operation Press one button to finish a sample test Press the aspiration key The result show up in 2.5min Report print out

  21. More Animal Species Animal types with 3-diff results • 18 pameters+3 histograms for Dog, cat, horse, rat, mouse, rabbit, Cow, Monkey • 12 parameters +3 histograms for Sheep, buffalo, pig • 8 parameters +2 histograms for Camel, goat

  22. Convenient Data Transfer Input: keypad, external keyboard and barcode scanner; Output: thermal printer, display or external printer (optional); Vet Data Management Software;

  23. U = R * I Proven Technologies DC Impedance sizing

  24. Proven Technologies Cell-Orientation: Advanced focused cell suspension in single file

  25. 18fl 20fl Proven Technologies RBC and PLT Counting: According to the value of MCV, The discriminator will automatically shift for more accurate PLT counting. % RBC PLT fl 0

  26. Consistency

  27. Original Time-packReagent Kit • Support at least 140tests in total. • Configured with lyse(180ml);Rinse(2.3L) and Diluent (5.5L)

  28. Low reagent consumption Only 13ul whole blood sample volume; Only 3 routine reagents; Low reagent consumption;

  29. Auto zap Auto flush Less Maintenance Zero daily maintenance; Auto clean time setting; Easily troubleshooting such as ZAP and flush to remove clog;

  30. Benefits summary

  31. Content 1. Vet market overview 2. BC-2800Vet selling points 3. Competitors 3. Unique benefits of BC-3000Plus

  32. Key Competitors • Idexx laboratories/ Lasercyte • Abaxis/ HM II • Heska / Hematrue • Scil/ Vet ABC

  33. Idexx laboratorieshttp://www.idexx.com • Founded in 1985,USA • Business focus: Pet health • Products lines,Chemistry • Hematology • Urinalysis • Electrolytes • Endocrinology • Coagulation • Blood Gas

  34. Idexx • IDEXX is a worldwide leader in innovative products and services for veterinary, food and water applications. Major business sectors including companion animal and equine businesses and food and water businesses.

  35. Idexx Vet-lab suites PC (Computer) Hematology analyzer Blood gas analyzer Electrolyte analyzer Chemistry analyzer • Lasercyte hematology analyzer is launched in 2002. • Vet-lab suite is very popular and prefered by vet clients in USA and West europe market

  36. Why Idexx No1? • Vetlab suites • Information station • Aggressive marketing promotion • Dry-slide chemistry technology • Own big ref lab • Lower regulation limitation in vet market Success

  37. Expensive price and high running cost EUR14000/USD20000(Street price) Poor correlation with manual counting Limit animal species Dog Cat Horse 95ul blood sample Slow speed Need 10minutes for one test Lasercyte Limitation

  38. Lasercyte – Limitations Correlation studies on manual WBC differential

  39. Scil animal care http://www.scilvet.com • New headquarter：North America • Revenue in 2009: • Products • Hematology /Clinical chemistry /Monitoring • Surgical systems

  40. Scil Hematology • 2 hematology models Scil Vet abc is 3-part diff machine, Without thermal recorder, it should be configured with an external printer. The extreme narrow display is apparently not convenient for operators. Scil Vet Focus 5 is suitable for those who need true multi-species and 5-differential of WBC. It’s OEM model from Drew scientific (USA).

  41. Extreme narrow display Only 2lines display No internal printer Limit memory Can’t store sample results No ZAP function No efficient way to remove clog Big reagent dead volume Over 30% lyse residual Scil Vet abc Limitations

  42. Heska http://www.heska.com • Headquarter: USA • Founded in 1988 • Products:pharmaceuticals • vaccines •diagnostic products• monitor

  43. Color touch screen Button On board reagents Barcode reader Tube Mixer True 20 sampling Aspiration HemaTure HemaTrue, OEM from Boule Medonic

  44. Limit animal species 6 animal species Un-necessary on board mixer Customer prefer to use their separate outer mixer. Capillary blood testing mode No need to predilute, operator have to do the testing inner 50seconds, which is object to their practice habits. HemaTrue Limitations

  45. Abaxis • Founded in USA, annual revenue in 2008 over USD100mil • Abaxis Ranked 11th of the"200 Best Small Companies" by Forbes Magazine • Main products, • Dry chemistry (self designed) • Hematology (OEM from diatron)

  46. Product Portfolio VetScan Profiles VetScanVS2 Vet Scan Classic VetScan HM2 VetScan HM5

  47. Smaller Display Need to roll screen to see a complete result Sample volume 25ul(WB)/50ul(PD), which means more reagents is needed. Vet scan HMII

  48. Nihon Kohden MEK6318K+QP635Vsoftware • Sample volume 30 ul • 8 parameters • No differentiation for WBC • 5 species only • Storage for 500 results

  49. MeletSchloesing MS4-3Vet • No zap function • Small mono screen • 100 results with histogram • Closed reagent system

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