Top 4 Reason Why Your Email Campaigns are Going to Spam Box

1. Top 4 Reason Why Your Email Campaigns are Going to Spam Box

2. Have you ever wondered why your email campaigns are going to spam box instead of the inbox? You are not alone, it is one of the most common problems faced by email marketing professionals. Although there are many reasons for an email to land in a spam folder, we are going to discuss the 4 most important reasons and solution for the same.

3. Bad E-mail List When you don’t clean your email list regularly to make sure everyone in your list has a valid email address, then you can expect your domain and IP have high chances of getting blacklisted as SPAM and too many undelivered emails would affect the reputation severely.

4. Non Existent Contacts The contacts who have changed their job but their company has decided to keep their email address active, in such scenario the email would be active but the contact is no longer with the company.

5. Email List Segmentation It’s a common marketing term that simply means, dividing subscribers into specific groups based on information like Job title, Company, Industry, Interests, Geography, Demographic, their preferences on products or services, etc.

6. Spam Words in the Email Copy Before you start writing an email copy, you should keep in mind that you are not allowed to use any spam words. If you MUST have to use any spam words than at least use a synonym for that spam word or the best way is to include it in a graphics like an image, video, GIFs, etc.

7. The clear path to a recipient's Inbox is still one of the major challenges faced by the majority of marketers. A Recent study shows that one out of every six recipients wont receive an email because of mistakenly blocked by a spam filter. Start the journey to your recipients inbox with the help of Good Data and using some best practices on the way.

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