1 / 24

MKT 571 GENIUS Become Exceptional/mkt571genius.com

FOR MORE CLASSES VISIT<br>www.mkt571genius.com<br>1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage. • test marketing • idea screening • product development • product soft launch 2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider? • Customer complaints • Effective reach • Share of shelf • Trial rate 3. Creative strategies refer to the ________. • amount of creative content in a communications message • degree of innovation involved in the marketing of a product • way marketers translate their messages into a specific communication • novelty of a marketing communication 4. Top Gear is an award-winning British television series about motor vehicles, mainly cars. The show is presented by hosts who test drive new cars and provide reviews on the cars' performance, prices, and other factors. Which of the following personal communications channels is Top Gear closest to in description? • Formal channel • Sponsored channel • Social channel • Expert channel 5. Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good, resulting in positive brand contact. Mark is most likely experiencing brand ________. • parity • alliance • bonding • essence 6. Robert is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directors that he wants to build a car that lets drivers experience power and exhilaration. He tells them that the car must allow users to soar

robinson233
Télécharger la présentation

MKT 571 GENIUS Become Exceptional/mkt571genius.com

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MKT 571 GENIUS Become Exceptional/mkt571genius.com FOR MORE CLASSES VISIT www.mkt571genius.com

  2. MKT 571 Final Exam Guide (New) FOR MORE CLASSES VISIT www.mkt571genius.com 1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage. • test marketing • idea screening • product development • product soft launch 2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider? • Customer complaints • Effective reach • Share of shelf • Trial rate 3. Creative strategies refer to the ________. • amount of creative content in a communications message • degree of innovation involved in the marketing of

  3. MKT 571 Final Exam Guide FOR MORE CLASSES VISIT www.mkt571genius.com 1. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company? Technological Political Economic Cultural 2. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy? Core benefit Pure tangible product Basic product Potential benefit 3. What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing? Regular prices Price adaptation Altered pricing Fixed pricing 4.

  4. MKT 571 Week 1 DQ 1 FOR MORE CLASSES VISIT www.mkt571genius.com What have been the major marketing trends in the last decade? What new marketing trends do you anticipate in the next 10 years?

  5. MKT 571 Week 1 DQ 2 FOR MORE CLASSES VISIT www.mkt571genius.com UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country. From a marketing standpoint what do you think UOP is doing well? What areas do you think can be improved?

  6. MKT 571 Week 1 Individual Assignment Qualitative Focus Group Research Discussion Guide (2 Papers) FOR MORE CLASSES VISIT www.mkt571genius.com his Tutorial contains 2 Papers Select a local company and one of its products or services. Create a 1,400-word Discussion Guide for your selected product or service to be used during the course of a Focus Group that researches your product or services target market. In your plan, be sure to do the following: • Identify a problem or opportunity that may be facing that product or service. • Identify a primary target audience for that product or service in terms that relate to the audience's demographics, needs, or preferences as those relate to the product or service, and behaviors related to the category of or the specific product or service. The better you define them, the better the screener will be at recruiting the

  7. MKT 571 Week 2 DQ 1 FOR MORE CLASSES VISIT www.mkt571genius.com This week we are reading about "branding". Here is a recent article on the subject. Comments please.

  8. MKT 571 Week 2 DQ 2 FOR MORE CLASSES VISIT www.mkt571genius.com We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ. 1. Describe the overall strategy we should adopt to maximize our potential for success. 2. In one sentence write your positioning statement for the product

  9. MKT 571 Week 2 Individual Assignment Segmentation Techniques (2 Papers) FOR MORE CLASSES VISIT www.mkt571genius.com This Tutorial contains 2 Papers Go to the Strategic Business Insights website. Take the VALS Survey. Have the results sent to you by email. The results are sent in a Microsoft® Word document showing your primary and secondary VALS segments. Go to the Nielsen website. Explore the Nielsen Segmentation Methodology, the featured and other segments, and then click on Zip Code Lookup. Enter your Zip Code and the code provided and click Enter. A map showing your geographic area will pop up along with information on the distribution of people by age, race/ethnicity, marital status, and presence of children. On the left will be three options: PRIZM, P$CYCLE, and ConneXions (three segmentation techniques based

  10. MKT 571 Week 2 Team Assignment What Is A Marketing Plan? (2 Papers) FOR MORE CLASSES VISIT www.mkt571genius.com This Tutorial contains 2 Papers Develop a 1,050-word marketing plan discussion which includes the following: • Discuss what a marketing plan is and is not. • Examine the elements that should be included in a marketing plan. • Examine the importance of a marketing plan. • Discuss how a marketing plan can be applied to a new product launch. • Discuss ways to determine goals, strategies, tactics, and objectives for a new marketing plan. Cite a minimum of three scholarly references in addition to the text. Format the paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

  11. MKT 571 Week 3 DQ 1 FOR MORE CLASSES VISIT www.mkt571genius.com What do you think are the most important characteristics/attributes of successful sales people? Discuss BTW Sales is part of the marketing function.

  12. MKT 571 Week 3 DQ 2 FOR MORE CLASSES VISIT www.mkt571genius.com You are working at Johnson & Johnson and one of your responsibilities is to set prices for new drugs. The firm has invented a cure for Aids and is protected by patent. The cost for the one time injection that cures the disease is $100 and includes amortization of the development cost (The $1 billion cost to develop the product is included in the $100) and the cost raw materials. Assume that insurance companies currently spend $200,000 to treat an Aids patient. Assume 20% of the world population is covered by insurance or socialized medicine.  What price do you charge for the treatment? Defend your answer. Consider all your stakeholders. (Including your stock holders)

  13. MKT 571 Week 3 Individual Assignment Career Connection: Customer Relationships and Satisfaction (2 Papers) FOR MORE CLASSES VISIT www.mkt571genius.com This Tutorial contains 2 Papers You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction. Select one of the following types of local companies: Florist Veterinarian Health/Natural Food Store Accounting/Tax Preparation Create a 2,100-word Customer Satisfaction Plan in which you include the following: Explain how each type of business might segment the local market based on consumer/business demographic information, behaviors, psychographics (attitudes, interests, and lifestyle), geography, and/or product or service benefits. Support your explanation with documented facts and statistics. Develop a strategy for attracting the target audience to the selected business and explain your reasoning using marketing principles and sound marketing concepts. As part of this strategy, select one of

  14. MKT 571 Week 3 Team Assignment New Product Launch Marketing Plan, Part 1 FOR MORE CLASSES VISIT www.mkt571genius.com Create a 1,400-word Product Launch Plan in a Microsoft® Word document. The Product Launch plan will be for two countries. Select your home (domestic) market and another for the international market. Do not select the U.S. and Canada, the U.S. and Britain, or Canada and Britain as your combinations. While the audiences should have the same need for the product or service you come up with, they should have distinctive cultures and habits. Include the following in the Product Launch Plan: • Define the product or service being

  15. MKT 571 Week 4 DQ 1 FOR MORE CLASSES VISIT www.mkt571genius.com  Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be accomplished. 

  16. MKT 571 Week 4 DQ 2 FOR MORE CLASSES VISIT www.mkt571genius.com Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution globally? What are some of the major factors that we need to be aware of and plan for? In other words, what makes marketing on a global basis more difficult than simply distributing our product nationally?

  17. MKT 571 Week 4 team Assignment New Product Launch Marketing Plan, Part 2 FOR MORE CLASSES VISIT www.mkt571genius.com Create a 1,400-word Market Segmentation Plan for the New Product/Service Launch Marketing Plan. Include the following for both the domestic and international markets based on the team's research: • Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market. Note: Do not pick different target markets for the domestic and international markets. • Detail the steps involved in a new product/service development. • Discuss the stages of the new product/service life cycle and how to manage each stage. Include tactical plans for the 4 Ps at each stage. • Develop a pricing strategy for the new product or service offering. • Differentiate the new pricing

  18. MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 and Part 2) FOR MORE CLASSES VISIT www.mkt571genius.com Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. Review the current marketing mix including the communication channels used. Part 1 Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation: • Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps). • Recommend a new marketing mix strategy based on any weakness(es) you discovered. • Examine the company's current positioning strategy. • Determine whether or not to change

  19. MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 Only) (2 PPT) FOR MORE CLASSES VISIT www.mkt571genius.com Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. Review the current marketing mix including the communication channels used. Part 1 Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation: • Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps). • Recommend a new marketing mix strategy based on any weakness(es) you discovered. • Examine the company's current positioning strategy. • Determine whether or not to change that strategy. • Identify any considerations to be used when building or.

  20. MKT 571 Week 5 DQ 1 FOR MORE CLASSES VISIT www.mkt571genius.com  Let's assume our objective for ReCharge is to deliver $300 million in first year sales and to capture the #1 market share position in the category by the end of our first full year of operation. (BTW. Setting marketing objectives prior to developing strategy is real important) What should our promotional budget be? Why? What methodology did you use to come up with your budget?

  21. MKT 571 Week 5 DQ 2 FOR MORE CLASSES VISIT www.mkt571genius.com Instead you're going to get a chance to get your creative juices going and to hopefully have some fun doing it. Each of you will demonstrate your creative approach to the ReCharge Bar by developing a TV commercial, radio spot or magazine ad. You don't need to get fancy with the graphics. You can verbally describe what is going on. But write the actual copy for your ad.  You will need to restate your target audience and positioning. You won't be able to max out your points if you forget.

  22. MKT 571 Week 5 Team Assignment New Product Launch Marketing Plan, Part 3 FOR MORE CLASSES VISIT www.mkt571genius.com Develop a 1,400-word Communication Plan including the following: • Discuss the marketing communication channels available for the domestic and international markets. • Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase. • Select the communication channel that is best for marketing your product or service in the domestic and international markets. • Discuss the reach of each communication channel. Cite at least three scholarly sources. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

  23. MKT 571 Week 6 Team Assignment Career Connection New Product Launch Marketing Plan – Final Project FOR MORE CLASSES VISIT www.mkt571genius.com Complete the final phase of your New Product Launch Marketing Plan. Consider your product launch to date, reflect on additional learning, and incorporate feedback to the Learning Team's Marketing Plan for your new product/service. Once all previous weeks' sections and the remaining parts of the Plan are compiled, it should be no more than 3,500 words. Be sure to include the following: • Create an Executive Summary of no more than 350 words. • Incorporate the Situational Analysis (Week 3). • Incorporate the Market Growth Potential and Competitive Analysis (Week 3). • Incorporate the Pricing, Segmentation, Target Market, and Positioning (Week 4). • Incorporate the Marketing Communications Plan

  24. MKT 571 GENIUS Become Exceptional/mkt571genius.com FOR MORE CLASSES VISIT www.mkt571genius.com

More Related