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Empowering Public Education: Understanding NEA's External Message Strategy

Discover the importance of NEA's external messaging in shaping public opinions about education. This comprehensive guide explores the essential elements of creating awareness around great public schools as a basic right, emphasizing the need for community involvement and effective communication. Learn about the roles of parents, educators, and officials in ensuring quality education, and find tools and resources that can help foster enthusiasm in schools. Join the fight to retain traditional educational systems while adapting to modern challenges.

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Empowering Public Education: Understanding NEA's External Message Strategy

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  1. Are you ready? Who Wants to Be a Millionaire? NEA FamilyFeud? It’s time to play...

  2. One NEA Message, Many voices.A Guide to NEA’s External Message

  3. “Fastest Finger” Question Great Public Schools Are a Basic Right for a. College Bound Children b. 60% of Students c. My Child d. Every Child

  4. $1,000 a. Take a long vacation. • Fight to retain the traditional system. • Change too. b.Take a class on managing change or read who moved my cheese. The world is changing and we have to… • invest our 401k in China. N Y

  5. $10,000 What are 3 More R’s? a. Reindeer, Rodents, Road Kill b. Responsibility, Respect, Results c. Redo, Retake, ReRun from What’s Happenin d. Reading, Riting, Rithmitic N Y

  6. $25,000 a. Enough Prozac for a large buffalo. c. Tazer wielding Administrators. b. Bush NCLB bumper stickers. Tools and Resources: We must provide teachers and education support workers with… d. Tools and resources to get the job done. N Y

  7. $50,000 a. engage students. c. entertain students. b. entertain administrators. We need to create enthusiasm in school and d. bring back the paddle. N Y

  8. $75,000 a. attend the University of Washington c. to vote for Barach Obama b. sleep in class We believe every student has the right… d. to attend and succeed in a great public school. N Y

  9. $100,000 a. Smaller class sizes c. corporal punishment e. up-to-date textbooks and computers; g. None of the above b. Safe and modern buildings Tools and Resources: Students need f. Actively involved parents and community leaders d. Average yearly progress e. ABEF N Y

  10. $500,000 a. Parents and students c. Elected officials and community leaders. b. Teachers, ESP’s and school officials Which of the following have responsibility for ensuring that public school students receive a quality education? d. All of the above N Y

  11. $1,000,000 a. A team reviewed the existing research on public opinion and attitudes toward public education and the NEA. c. NEA PR conducted 22 focus groups b. Prototype external message was used in a series of dial testing sessions. d. Private firm met and drank excessively and came up with message, and threw in “ALE” as a bonus title. How was the NEA external message developed? N Y

  12. Thanks for Playing the Game Game Over

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