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Konami Digital Entertainment

Konami Digital Entertainment. Get Smart About Smartphones : Insight Into the Future of Mobile Gaming March 23 rd , 2009. KDE Organizational Structure. Online & Mobile Business. Casual. Social. Console Downloadable. PC/Online Games. Mobile.

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Konami Digital Entertainment

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  1. Konami Digital Entertainment Get Smart About Smartphones: Insight Into the Future of Mobile Gaming March 23rd, 2009

  2. KDE Organizational Structure Online & Mobile Business Casual Social Console Downloadable PC/Online Games Mobile

  3. Konami-US Mobile Philosophy

  4. How does the (lucrative) global market affect our Smartphone strategy? Worldwide Mobile Subscribers…….4 Billion in 2009!

  5. Quantitative Analysis – Market Size

  6. Quantitative Analysis – Growth by Age Group

  7. Quantitative Analysis – Handset OEMs

  8. Quantitative Analysis – 3G Growth

  9. Quantitative Analysis – Smartphone Growth Grilled Whole Orata wrapped in radicchio with olio nuovo  $32

  10. KDE-US Development Methodology (2003-2004) Utilities Modules App Code Compiler   App Code Brew App Java App Doja App CORE APIs Templates Core Engine Common APIs

  11. KDE-US Development Methodology (2005-2006) The addition of smartphones ports Utilities Modules App Code Compiler   App Code Win App Brew App Java App Doja App Symb App CORE APIs Templates Core Engine Common APIs

  12. KDE-US Development Methodology (2007-2009) The addition of smartphones builds (iPhone, Storm, G1) Util Mod App Code Compiler   App Code Android Win App Brew App Java App Doja App Sym App iPhone Blackberry CORE APIs Templates Core Engine Common APIs

  13. Smartphone Hardware Overview • accelerometer • aGPS • multitouch • 412 Mhz ARM • 320 x 480 • 128MB Ram iPhone • accelerometer • aGPS • sliding keyboard • MSM7201 • 480 x 320 • 192MB Ram Android • MicroSDHC • aGPS • soft QWERTY • 624 Mhz ARM • 360 x 480 • 1.1GB Ram Blackberry

  14. Existing iPhone Products – US Market DDR Frogger Silent Hill Jan 2009 Aug 2008 Dec 2008

  15. Upcoming iPhone Products – US Market DDR Shake MGS Touch Mar 2009 Mar 2009

  16. Case Study: Contra 4 • Contra 4 Android • Development projections • Cost efficiencies • Contra 4 DS • Typical Nintendo DS development cycle • Exported art assets and provided to mobile production • Contra 4 Mobile • Shortened dev cycle compared to typical mobile production • Reused art with modifications and game logic from DS

  17. Leveraging Social Media to Support Smartphone Experience

  18. Convergence of Handheld platforms in the future?

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