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Event & Sport Promotion

Event & Sport Promotion. Sports Marketing 5.2 Sports Promotion & Projects. Promotion Plan Elements. Advertising Newspaper, TV, Radio, Internet, Outdoor, Transit Sales Promotion Sales Force/Retailer Promotions Special Offers/ Coupons Public Relations Special Interest/Co-Promotions

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Event & Sport Promotion

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  1. Event & Sport Promotion Sports Marketing 5.2 Sports Promotion & Projects

  2. Promotion Plan Elements • Advertising • Newspaper, TV, Radio, Internet, Outdoor, Transit • Sales Promotion • Sales Force/Retailer Promotions • Special Offers/ Coupons • Public Relations • Special Interest/Co-Promotions • Sponsorship • Special Event Sponsorship, Exposure @ Event • Personal Selling • Sales Force/Retailer Promotions

  3. Sports Marketing Promotion Promote The sport Promote the event • Inform of events • Persuade to Attend Remind of details: • When, What, Where, Who,… • Benefits of sponsorship • Return On Investment…

  4. Promotion Mix for Sports Event Combination of promotional efforts for a team/sports property Aimed at promoting an event Utilizes several different types of promotions & Media Takes Place over time • utilizes an ad schedule Evaluated at several different stages

  5. Sponsor’s Promotion Mix The combination of: • Advertising • Personal Selling • Sponsorships • Public Relations • Sales Promotions Focused on the sponsor at one/related events

  6. Standard Five Projects Promotion Plan Elements • TV – Storyboard • minimum of 8 frames w/ script • Print – Newspaper print ad • Color or b/w • Radio – Script • 15, 30, or 60 second script • Outdoor • Billboard or Transit Ad • Internet • Web Site or banner ad

  7. Standard Five Projects Promotion Plan Elements continued • Sales Promotion – sales force • To be implemented by a retailer’s sales people • Sales promotion - coupons • To be honored by a retailer/sponsor • Public relations – cause marketing • Special interest marketing effort • Implemented within an event • sponsorships • Event mktg w/ specialized exposure • Title or signature sponsorship • Naming rights, category sponsorship

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