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If the shoe fits wear it

If the shoe fits wear it. Article: Rapper’s sample athletes turf By: Matt Sinnott. Basketball shoes are a big business that makes up a massive $16.4 million USD sneaker industry. Nike is the most dominant player in the industry, raking in around $12 billion last year.

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If the shoe fits wear it

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  1. If the shoe fits wear it Article: Rapper’s sample athletes turf By: Matt Sinnott

  2. Basketball shoes are a big business that makes up a massive $16.4 million USD sneaker industry. Nike is the most dominant player in the industry, raking in around $12 billion last year. Consider for a moment that people in Cleveland and Chicago were recently willing to camp out for up to four days just to get a $90 pair of limited edition LeBron James 'Chamber of Fear' sneakers $55 billion footwear and sports apparel market. And1 shoes doesn’t plan on endorsing an artist because they think that they sparked this movement. The industry

  3. Reebok's S.Carter Collection (by Jay-Z) became the company's fastest selling sneaker in company history This industry grew 2.6% in 2003 Since 1993, hip-hop and rap has grown 13.8% of all music bought in the US. Joining forces

  4. A taste of the Market

  5. Jordan's Air Force 1’s Shox Air Max Flights Uptempo Casual-adidas, puma, pony, converse Top selling shoes

  6. The Jordan Era

  7. Jordan is the longest running athletic shoe endorsement Original deal was $2.5 million over 5 years in 1984 Most successful shoe line. Air Jordan's are now in their 20th year In fact Nike had to move back the launch date to Saturdays each year because too many kids were skipping school during the week to line-up for the latest Air Jordan launch The Jordan enterprise

  8. “Rapper’s want to be ballers and ballers want to be rappers” -Jay-Z The Hip Hop Generation

  9. Jay-Z-Reebok 50 Cent-Reebok Xzibit-Reebok Nelly-Nike Snoop Dogg-Pony Missy Elliott-Adidas Run DMC-Adidas Ludacris, Nelly, Usher with Nike AF1 Baby aka: Birdman-Lugz Hip Hop Shoe Sector

  10. What is the craze all about • Hip hop artists shoe sales have outperformed athletes shoe sales. • Is the craze due to the lifestyle these artists live? • More and more artists are not only getting shoe deals, but more endorsements as a whole. • Casual shoe sales grew 24.5% in 2004 vs. a .3% increase for basketball shoes • Artists can get away with endorsing items despite there police records and actions. • Increasing exposure to the hip hop music industry • Artists as businessmen/businesswomen • Failures with big name athletes: Tim Duncan, Shaquille O’Neal, Kobe Bryant • A way to catch Nike because Nike isn’t joining the market

  11. Issues in the Industry • Creative differences • Limits of the contracts • Troubled pasts of artists • Advertising

  12. Magazines Commercials Music Videos Television-Bet, And1 Mixed Tape, MTV Private lines-Sean John, Rocawear, Phat Farm Product Placement Movies The next level

  13. Bibliography • http://www.usatoday.com/sports/2005-07-04-rap-endorsements_x.htm?csp=34 • http://www.prohiphop.com/2005/07/rappers_replaci.html • http://www.usatoday.com/sports/2005-07-04-madison-sidebar_x.htm • www.usatoday.com/life/2003-06-25 • www.findarticles.com/p/articles/ mi_m1571/is_n8_v13/ai_19199593 • www.forbes.com/newswire/2003/06/15/rtr1000372.html • www.themightymjd.com/2005/ 07/athletic-endorsements-by-rappers.html • http://www.playingfieldpromotions.com/athlete-endorsements.asp • http://www.fradical.com/Rap_violence_costing_endorsements.htm • http://www.forbes.com/commerce/2004/02/19/cx_af_0219sneakerintro.html

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