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Isle of Man Tourism

Isle of Man Tourism. Chamber of Commerce. 22 nd August 2012. Tourism in context. Visitor Economy Strategy 2012-15. Key marketing developments. Digital Visitisleofman.com 250k visits/month Visits up 300% since re-launch in April Online booking development underway Email newsletters

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Isle of Man Tourism

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  1. Isle of Man Tourism Chamber of Commerce 22nd August 2012

  2. Tourism in context

  3. Visitor Economy Strategy 2012-15

  4. Key marketing developments • Digital • Visitisleofman.com • 250k visits/month • Visits up 300% since re-launch in April • Online booking development underway • Email newsletters • Bi-monthly visitor newsletters(30k recipients) • Quarterly industry newsletters • Industry offer opportunities • Social media • Daily posts on Facebook (13k likes) and Twitter (2,500 followers) • Industry offer opportunities • Mobile app • Currently in development

  5. Key marketing developments • Exhibitions • Destinations, London • BOBI • The Active Travel Show • Industry partnership • Visitor information • 2013 Visitor guide in production • Group travel guide • Visitor Information System launched

  6. Key marketing developments • Public Relations • Hope & Glory PR appointed • Media visits, distributing press releases to key UK media, campaigns and promotions. • Choice Magazine, Daily Record, ITV Country Wise • Industry offer opportunities • Advertising • Ardmore Advertising appointed in April • Advertising Campaign now underway for both Consumer and Trade • Regional press and radio • Specialist press, eg Coast, Countryfile, Discover Britain and Britain magazines • Digital campaign eg banner adverts, googleadwords and Facebook advertising

  7. Key marketing developments • Advertising campaign

  8. Visitor Survey 2011 • Average length of visit 4-7 nights • 62% came for a holiday/short break • 11% came for an event • 7% came for business • 89% came from England, 35% from NW

  9. Visitor Survey 2011 • 54% stayed in Hotel/Guesthouse • 23% stayed in Self Catering • 16% stayed with friend/relative • Average age of visitor 45 and older

  10. Projects we are progressing: • Better functionality for accommodation sections on visitisleofman.com for our end user. • New common standards for Campsites & adopting National Accessibility Scheme on the Island. • Potential review of budgets to launch Business Seminars for the Tourism Sector. • 2013 TT Triathlon launched. • Destination Management Audit to be commissioned in collaboration with DCCL & MNH.

  11. Thank you. www.visitisleofman.com

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