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The Innovator's Dilemma highlights the challenge faced by market leaders as they navigate between sustaining technologies that improve existing products and disruptive technologies that can upend the market. While sustaining innovations are typically incremental and driven by customer demands, disruptive innovations pose risks that can lead to the downfall of established companies. Understanding this dilemma is crucial for organizations to strategize effectively, invest wisely, and maintain competitiveness amidst evolving technologies.
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