CHAPTER 01: INTRODUCTION TO MULTIMEDIA • Multimedia Definition • Multimedia Element • Component of Multimedia • Importance Of Multimedia • Opportunities In Multimedia Production • Applications Of Multimedia • Multimedia Development Team • Multimedia Development Last updated: 5/07/06
Definition What is Multimedia? • Woven combinations of digitally manipulated text, graphic art, sound, video, and animation. Interactive Multimedia? • When you allow an end user or the viewer of a multimedia project to control what and when the elements are delivered, it is interactive multimedia. Hypermedia? • When you provide a structure of linked elements through which the user can navigate, interactive multimedia becomes hypermedia.
Definition Multimedia developers? • The people who weave multimedia into meaningful tapestries are known as multimedia developers. Multimedia projects? • The software vehicle, the messages, and the content presented on a computer or television screen together constitute a multimedia project. • A multimedia project need to be interactive to be called multimedia.
Multimedia Elements • Text • Graphic art (pictures, drawings, and images) • Audio • Video • Animation
Multimedia Components 1. Computer • Computer coordinates what is heard and seen electronically. Without a computer, it is not multimedia, it is just media. 2. Links • There must be links to connect the information to provide a sense of structure and dimensions. Without links it is not multimedia, it is just a bookshelf. 3. Navigational Tools • Navigational tools lets user traverse the web of connected information and decide the course of action.
Multimedia Components • Without navigational tools it is not multimedia, it is just a movie. 4. Communication • Communication is a way to gather, process and communicate your own information and ideas. Without communicating own ideas it is not multimedia, it is just a television.
Importance of Multimedia 1. Ease of use • Easier to use by end-user. • Increase the user’s effectiveness. • User becomes less dependent on instructions. 2. Intuitive interface • Obvious responses to icons. • Simple selection of control and navigation buttons -> they look like what it’s intended to do.
Importance of Multimedia 3. Immerse experience • Application takes over the entire computer screen. • Removing the distraction of the computer’s Operating System. • Easier to focus on the application. 4. Self-Paced Interaction and Better Retention • The ability to process information at one’s own pace is crucial to their success. • For example, you can spend 10 hours with a multimedia encyclopedia or just 10 minutes.
Importance of Multimedia 5. Better Understanding of the Content • Better comprehend the material. • Multimedia Computer-based Training (CBT). • Students learn better and more easily when information is presented in ways that stimulate several of the student’s senses concurrently. 6. Cost Effectiveness • Consider an application that requires a costly printing value, in-depth training manual,and continuous technical support as you would need for a non-multimedia application, the cost saving benefits become apparent.
Importance of Multimedia 6. More Fun = Greater Efficiency • Software wizards: programs that take you through a series of prescribed steps to quickly accomplish a job. • Digital assistants: programs that catch errors or suggest better methods Examples of Software Wizard and Software Digital Assistant (Agent)
Job Opportunities in Multimedia Production Product Marketing & Promotion • TV commercials • Multimedia advertising • Video-based marketing and promotion • Marketing web-page development Entertainment • Film special effects • Video animation • Interactive TV • Virtual reality simulations • Internet game development • Kiosk design
Job Opportunities in Multimedia Production Scientific Research • Medical and dental • Physics simulations • Chemical modeling • Astronomical research • Mathematical research Real Estate Development • Site-use studies • Architectural design • Landscape design • Structural Engineering • Property sales
Job Opportunities in Multimedia Production Education • Edutainment software • Educational software • Distance learning • Web pages • Multimedia textbooks
Applications of Multimedia There are many examples of the application of multimedia in our everyday life. Some of the examples: Art Ebook’s A Survey of Western Art presents more than a thousand full-color photographs of Western paintings, sculpture and architecture that span history from ancient Egypt to modern America. Language Syracuse Language System publishes the award-winning Playing with Language Series on CD ROM.
Applications of Multimedia Education • E-Learning (distance learning) and “courseware”. • Facilitate learning-helping students for more understanding. • Providing feedback. Virtual Reality (VR) • Virtual reality is an extension of multimedia. • It uses the basic multimedia elements of imagery, sound, and animation. • It requires terrific computing horsepower to be realistic. • In VR, cyberspace is made up of thousands of geometric objects plotted in three-dimensional space.
Applications of Multimedia • Some of VR application use a special hardware (goggles, helmets, special gloves etc.) to get a feedback from user. • The standards for transmitting VR in Virtual Reality Modeling Language (VRML) documents have been developed on the World Wide Web. • VRML documents have the file extension .wrl. Business / Corporate communication • Doing promotion by presenting business presentation. • e-Catalog, demo, communications, advertisement, and marketing.
Multimedia Development Team • The complexity of multimedia projects can range from simple one-to-two page quick efforts to hundreds of megabytes worth of information requiring month to complete. • Regardless of the size or effort, there are basically two approaches to consider when building multimedia projects: • One-person approach: involves one person to write, edit, insert graphics, audio, video etc, test, package and deliver the product. • Team approach: consists of a number of individuals who bring specialized skills and talents to a project. In some cases, there may be single person who takes on many roles or many people who share one role.
Multimedia Development Multimedia Development Life Cycle • Phase 1 – Planning • Step 1: Developing the concept • Step 2: Stating the purpose • Step 3: Identifying the target audience • Step 4: Determining the treatment • Step 5: Developing the specifications • Step 6: Storyboard and navigation • Phase 2 – Creating • Step 7: Developing the content • Step 8: Authoring the title • Phase 3 – Testing • Step 9: Testing the title A thorough explanation on the MDLC can be obtained in Chapter 8