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How to manage the interaction between designers and their clients on the project level

This article provides recommendations for effectively managing the interaction between designers and their clients on the project level. It explores the preferences of explorative designers and exploitative project leaders and highlights the importance of collaboration for successful project outcomes.

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How to manage the interaction between designers and their clients on the project level

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  1. How to manage the interaction between designers and their clients on the project level Part 2: recommendations for the future Part 1: studying current situation Designer Intended outcome development project X Actual outcome development project X Project Leader

  2. How to manage the interaction between designers and their clients on the project level Designer = explorer Preference for radical innovation projects = Project leader = Exploiter Preference for incremental innovation projects =

  3. How to manage the interaction between designers and their clients on the project level Projects executed by explorative designers and exploitative project leaders exceed their goals! Project aims for highly innovative outcome, budget and time schedule are less important. Project Leader = exploiter Designer = explorer = + Project Leader = exploiter Designer = explorer Project should be delivered on time and on budget, innovative character of the outcome is less important. = +

  4. How to manage the interaction between designers and their clients on the project level Projects also end successfully when their goals match the key actors’ innovation preference. Project aims for highly innovative outcome, budget and time schedule are less important. Project Leader = explorer Designer = explorer + = Project Leader= exploiter Project should be delivered on time and on budget, innovative character of the outcome is less important. Designer = exploiter + =

  5. How to manage the interaction between designers and their clients on the project level Projects executed by explorative project leaders and exploitative designers meet their goal when there’s good collaboration between the two. Designer = exploiter Project Leader = explorer Project aims for highly innovative outcome, budget and time schedule are less important. + = Project should be delivered on time and on budget, innovative character of the outcome is less important. Project Leader = explorer Designer = exploiter + =

  6. How to manage the interaction between designers and their clients on the project level Projects which are very likely to fail… Unless… Project leader = explorer Project should be delivered on time and on budget, innovative character of the outcome is less important. Designer = explorer = + Project aims for highly innovative outcome, budget and time schedule are less important. Project Leader = exploiter Designer = exploiter = +

  7. How to manage the interaction between designers and their clients on the project level Business implications for design agencies • The design agency outstandingly maps: • The goals of innovation projects • Individuals’ attitude towards innovation projects • Thus, the individuals’ which can best complete a project to meet goals can be selected more effectively. • Designers themselves are more successful at completing projects in relation to their goals. • The DA gains competitive advantage because it’s excellent at completing both exploitative and explorative projects. • Building of an ‘ambidextrous’ reputation. • Save resources/earn more money.

  8. How to manage the interaction between designers and their clients on the project level Predictions of the Design agencies activities for 2015 and later: • Projects always meet their goals. • The design agency has excellent and long lasting relationships with their clients. • 50% of the design agencies’ projects are explorative.

  9. Thank you for your attention!Questions?

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