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Testing Drafts for Usability and Persuasiveness

This guide focuses on the critical aspects of testing drafts to enhance usability and persuasiveness in technical communication. Establish clear test objectives and select representative test readers from your target audience. Encourage readers to interact with the draft as intended, and assess its impact on their attitudes through interviews post-testing. Remain unbiased in your analysis and interpret results thoughtfully. Conduct tests frequently and consider cultural differences in your audience. Ensure ethical practices by obtaining informed consent from participants. For detailed insights, refer to Chapter 15 of "Technical Communication."

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Testing Drafts for Usability and Persuasiveness

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  1. Testing Drafts forUsability and Persuasiveness Paul V. Anderson’s Technical Communication, 6th ed.

  2. Establish your test objectives.

  3. Pick test readers who truly represent your target readers.

  4. Focus on Usability: Ask your test readers to use your draft the same way your target readers will.

  5. Focus on Persuasiveness: Learn how your draft affects your readers’ attitudes.

  6. Interview your test readers after they have read and used your draft.

  7. Avoid biasing your test results.

  8. Interpret your results thoughtfully.

  9. Test early and often.

  10. Global Guideline: With communications for readers in other cultures, choose test readers from the culture.

  11. Ethics Guideline: Obtain informed consent from your test readers.

  12. Read more about testing drafts for usability and persuasiveness in Chapter 15 of Technical Communication.

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